Tip 1. Maintain relationships with journalists.

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Tip 2. Harness power of social media platforms.

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Tip 3. Follow up with customers through email.

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Tip 4. Know what’s newsworthy.

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Tip 5. Ask journalists, authors, or bloggers to write about your

Luxury Product Store business.

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Tip 6. Broadcast announcements of products, appearances, and

events.

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