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This is a retail project I lead from A to Z with an extremely competent team. One of my favorite achievements! October 1st, 2008 marked the opening of the first 7 For All Mankind store in Europe. This 170sqm space is located at the Designer Outlet Centre in Roermond, Netherlands, surrounded by Armani, Hugo Boss, Burberry and Joop! The store concept, called La Villa, is inspired by the iconic Brazilian architect Oscar Niemeyer who had recently celebrated his 100th birthday. Our designer, Marc Vermeulen from KUÓSTUDIO, and our general contractor, Ben Bergervoet, reflected perfectly 7 For All Mankind\'s status as the worlds premiere luxury denim brand. La Villa is a modern and sophisticated environment that tells the beautiful story of the brand, while creating an incomparable shopping experience. We wanted to offer our shoppers the spirit and the subtle sense of luxurious elegance expected in the boutiques selling 7 For All Mankind. The outlet carries products that made 7 For All Mankind an icon; premium jeans with the best fit in the world. This includes mens, womens and sophisticated accessory lines. The store launch was an incredible success.
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Roermond Outlet Opening
October 2, 2008
