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Tip 1. Keep your target customer in mind when writing your ads.

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Tip 2. Your ads need to be entirely accurate for the landing

page advertised.

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Tip 3. Use negative keywords.

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Tip 4. Implement keyword targeting to your ads.

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Tip 5. Implement conversion tracking.

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Tip 6. Monitor and tweak your campaigns.

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Tip 7. Always include one of your main keywords in your ad copy

or header.

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Tip 8. Use clear call-to-action words.