Blogging as a New Internet Marketing and Communication Tool

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Blogging as a New Internet Marketing and Communication Tool

I have known a few people who have taken up interest in blogging, using platforms like Blogspot, Wordpress and Tumblr. I even have two mates who have incorporated blogs in their portfolio websites.



I have browsed through countless blogs, and I can’t help but be impressed as I read their contents and amazed at the ways the owners express their thoughts and ideas while infusing intellect and creativity in their words. How does blogging help spur communication, encourage interaction and improve marketing?



How Did Blogging Came To Exist?

It started out in late 90’s as a single-sentence commentary for visitors and readers to comment on an existing webpage. This had later evolved into various pages of opinions and other personal takes on many different topics, just about anything and everything.



Later on, many blogs emerged as the personal mouthpiece or page for its owners who wish to blog about topics no matter how meaningless they may appear to be. This is a reason why the Internet is filled with so much clutter. You will have to pick a needle from the haystack.



Blogging as a Communication Tool

In many ways bloggers have utilized their blogs as their medium for communication. Many bloggers find it easy and convenient in their part to communicate with their readers through blogging. In fact, my boss at work set up a Tumblr and posted news and updates about our Christmas party last year.



I have come across blogs by a single father, a traveller, a hands-on mom, an ex-seminary student, a teacher, a music fan and a ballet student. Bloggers are of different personalities who have something, whether a new idea or experience to share about. Bloggers introduce blogs as a new medium for communication, giving telephones, mobile phones, pagers, telegrams and snail mail their rest.



Blogging as a Marketing Tool

In SEO Sydney, blogging is one of the techniques to improve the marketing of your website. Owners of many small and medium business websites maintain blogs in the move to improve the rankings of their sites on Google.



As Google now puts more emphasis on original content and eschews duplicate ones, owners would have to update their blogs, adding new and fresh blog contents. Blogging provides owners an opportunity to write for their business and grooms them up as owner-bloggers or owner-writers.



Blogging is very overlooked in advertising. Little did website owners know how it can help beef up sales. Customers and clients would love to peek on products and services or get a preview on upcoming launches. On what venue can owners pique the interests of their targeted audiences or generate general interest in their brand? Nowhere else but blogs.



Do take some time out and browse the website for various websites and check out if they have blogs. There are pest control firms, plumbers, electricians and even physiotherapists that maintain blogs whether for educational or SEO Sydney purposes.

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Blogging as a New Internet Marketing and Communication Tool