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Buddy-WatcherCommunication in Scuba Diving 4.0
Pitch Deck
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Problem I
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Difficulties communicating underwater
Divers are distracted by underwater impressions
Visual and verbal communications hardly work
Reachability of a dive partner is not guaranteed, yet it is a crucial factor
during one‘s dive!
Pitch DeckPitch DeckZ Z Z
Heeey
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Problem II
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Divers are distracted by underwater impressions
Divers start to dive away from each other
Leads to a great distance between the dive partners
In dangerous situations, the distance between the dive partners is crucial!
Pitch Deck
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Solution I:The Buddy-Watcher
By pressing a button, an ultrasound signal will be sent to the dive partner Vibration alarm will inform the dive partner Immediate attention of the dive partner is attracted Soundless, personalized and comfortable
! !
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The Buddy-Watcher measures the predefined distance The alarm will immediately start if the distance is exceeded Instant attention of the distant team The loss of the dive buddy will be prevented
Solution II:The Buddy-Watcher Pitch Deck
Together we experience more!6
Pitch Deck
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Vibration alarm at both divers, if the safety distance is
exceeded
Calling the Safety-Divers at the surface out of a deep up to 80
meters signalizing them that the ascent begins
FunctionsBoat-Unit with Call-back-function e.g. in case of a upcoming
storm
Communication between divers in the network to
indicate special experiences
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Our MissionWe want that the Buddy-Watcher becomes a basic
dive gear of all underwater sportsmen and -women in the world, so that they can have a relaxing dive with
fascinating experiences.
Pitch Deck
Active divers, Snorkelers &
Freedivers
Tour Operators (e.g. Robinson)
Cruise Liners (e.g. AIDA)
Target Group
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Pitch Deck
Over 50 million underwater sportsmen worldwide Market size of sport diving is approx. US $ 8 billion/year US $ 440 million/year for electronic equipment, such as dive computers Freediving & Snorkelling are emerging trend sports Markets: USA, Europe, Asia
Market Potential
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200.000 Freedivers 25 Mio. Divers At least 25 Mio. Snorkelers
Pitch Deck
Source: Annual Report Head Group & Diving Carribean Niche Markets
The Buddy-Watcher is serving an so far uncovered market segment.
Competing products
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ShakerEUR
15,00
Dive AlertEUR 90
Casio LogoseaseEUR 1.400
Ocean Reef
EUR 800
Tank Banger EUR7,00
Pitch Deck
Unique Selling Points
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Soundless & personalized
Range up to 80 meters
No marine life disturbance
Distance control to the buddy
Boat-Unit with call function for groups
Master-Function for dive instructors
Pitch Deck
Sale price for end customers: €
199,98
Net Sale price whole sale: €
108,00
Avarage sale price: €
135,00
Margin ratio: € 71,00
Customer Acquisition Costs: € 39,00
Production cost for a set of 2: €
64,00
Production cost aim p. set of 2: €
45,00
Unit Economics
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Pitch Deck
Scalability of technology
Our know-how in the field of ultrasound can be expanded in other possible applications, enabling the acess to other industries, such as Oil/Gas, Automobile as well as Work and Life Security. 14
Pitch Deck
Scalability of technology
in costs of the Deep Water Horizon
catastrophy due to insufficientmonitoring
US $ 62 billion € 17 billionTurnover: driving safety
&-assistance
US $ 700 mio.Turnover: Wearables for
children supervision until 2020
Wireless sensors network for pipelines supervision
Invisible sensors behind the bumper bar for an
appealing design
Children supervision in the absence of GPS
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Pitch Deck
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Production Outsourcing
E-Commerce Platforms
independent in-house
Business modelDevelopment & Production
Sales
Direct
Distributors&
Retailers
in unitized steps
Pitch Deck
40%
40%
20%
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Capital requirements & utilization
Re-DesignTransformation of the products and the processes for the mass
production
Marketing & SalesOnline advertisement (Social Media)
Offline advertisement (Magazine)Sponsoring
EventsTrade fairs
ProductionPurchase, Manufacturing, Assembling
Pitch Deck
€ 300.000 8,45%
share offered
Michael FeichtFounder and CEOGraduate Engineer (FH) in Machine Engineering
Responsible for:Development, Production, Company Organization
Michael is the engine of the team. He motivates, convinces,keeps the team together and manages all other important aspects.
Whenever someone says it is impossible, he makes it possible!18
Management
Eduard SabelfeldFounder and CEOGraduate Engineer (FH) in Business Administration and Engineering
Responsible for: Sales, Marketing, Finance
He always concentrates his efforts on trying to find a concrete approach off the well-trodden path to tackle a concrete problem with unconventional solutions.
Before we fall, we‘d rather stand out!
Pitch Deck
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Over 70% of our Earth is covered with water –let‘s conquer it together!
Pitch Deck
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Free-Linked GmbHBlücherstr. 32
75177 Pforzheim+49 (0) 7231 6038470
www.companisto.com/buddy-watcher
Pitch Deck