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CEO and Founder of Charles Winston, Inc.

Fourth generation jeweler Charles Winston's deep appreciation for beautifuljewelry is a result of his rich jewelry heritage. At the age of 17, his father broughtCharles into the family business. Growing up in the jewelry industry Charlesworked in various capacities to make his own distinctive mark.

While working in these various capacities, Charles noticed the number ofcompanies that were emulating the classic fine jewelry look, but producing the finejewelry look in a lesser quality. Charles began asking himself, what it would takefor all women to enjoy beautiful classic looks without forfeiting the quality that heso much admired.

Around 1992, eighteen years after he started working in the jewelry industry,Charles realized he could create beautiful fine jewelry in that same fashion that allwomen could enjoy and thus began his quest to produce the worldʼs finest jewelryfrom genuine and lab-created gemstones. By following five basic principles, heembarked on a line that would change the industry, which resulted in the creationThe Charles Winston Collection.

Charles WinstonDedicationToday, Charles is the CEO and

founder of the company that

bears his name. Charles and

his best-selling designs appear

regularly on television shopping

networks around the world.

They include HSN in the USA,

Citrruss TV in Dubai (broadcast

in 17 Arab countries) and TVSN

in Australia. His collections can

currently be found in many fine

stores. His dedicated following

of buyers enjoy Charles’

stories, anecdotes as well as

appreciating his jewelry

expertise. They look to Charles

to educate them as they buy.

Charles has made such an

impression on many of these

shoppers that he is often

stopped in public and asked

about his jewelry. To keep up

with the demands of his fans,

Charles regularly reads and

responds to many of the

customer service and special

request emails!

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Brilliant

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Moissanite found on earth is so rare that without Charles & Colvard creating this gem, it would not beavailable for jewelry. With our exclusive patented process, our master craftsman hand-facet the most

brilliant jewel in the world. Painstakingly cut and polished to a fiery created gemstone, just asnature intended it to be, and then sorted by our highly trained staff of gemologists, each

piece is selected individually to ensure that nothing but the finest of stones are usedfor the Charles & Colvard Created Moissanite® brand. Not only have we created themost stunningly affordable luxury indulgence, it also provides a way for you toexpress your style in an earth-friendly manner as our technological advancements

work hand-in-hand with todayʼs need to be eco-friendly.

Born From the Stars

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ScintillatingGradingCLARITY Moissanite has only the finest clarityand on most diamond scales itsrating would rival the nicest VSdiamond. Moissanite’s exceptionalfire and brilliance are enhanced bythe consistent quality of Charles &Colvard Created Moissanite®.

COLOR Charles & Colvard CreatedMoissanite® is produced near-colorless and carries the highestrefractive index and dispersion. As a result, it has greater fire,brilliance and scintillation than that of any other gemstone.

CARAT WEIGHT Charles & Colvard CreatedMoissanite® is always precisely cut toexacting measurements so that itssize is consistent from stone tostone. This provides an advantagethat the size your customer selects isthe size they receive. It also allowsyou to see the equivalent pricingwhen compared to a diamond sothat you can see the value thisunique created gemstone can offer!

CUT From crystal formation to the final polish, moissanite stones are hand-faceted to maximize each created gemstone’s exceptional fire,brilliance and sparkle.

5th C Each Charles & Colvard CreatedMoissanite® gemstone is backed andwarranted with Charles & Colvard’s®

exclusive Limited Lifetime Warranty.

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KATE PETERSON, President and CEO, Performance Concepts, Inc.

Backed by over 20 years of behind-the-counter

experience, Kate Peterson has developed,

directed and delivered some of the most effective

training programs in the industry for legends

such as J.B. Robinson, Kay Jewelers, Sterling,

Inc. and Littman/Barclay Jewelers. Her areas of

expertise include every aspect of organizational

design and development, sales, client relations

and service, human resource management,

operations management and leadership

development. Her own skills in communication,

combined with wide ranging expertise have

earned her acclaim in every major speaking venue in the United States and

throughout the world. Kate is known for her creativity, innovation, 'out of the box'

thinking and use of leading edge technology. With a keen understanding of

adult learning, Kate has pioneered concepts and crafted tools for staff

development and human resource management that enable retailers all over

America to run their businesses more effectively. Earning an outstanding

reputation as an industry consultant specializing in family and closely-held

businesses, Kate's services are highly sought after for the unique

communication and growth strategies her perspective lends.

ACTIVE PRODUCT TRAININGPerformance Concepts' Product training DVD will equip your sales team with

the tools and mind set that will allow them to effectively gather information from

the customer in a non-offensive subtle manner, and then organize and utilize

that information to develop long lasting client relationships. For the retailer

looking to add professionalism and consistency to the sales process, while

developing customers into life-long advocates, this training experience is a

must! Even as a stand-alone, concept-based module, it's sure to bring your

team to a new level of client awareness and sales success!

PROGRAM COMPONENTS:

• The Value of Relationships

• Collecting the Most UsefulInformation

• Ask the Right Questions

• The Art of Active ListeningManaging Your Information

• Keeping in Touch

• Methods of Contact

• Long Term Maintenance

• Other fast paced and informationalfull-day programs are also available

MOISSANITE TRAINING

• Selling Essentials

• Advanced Presentation Techniques

• Jewelry Sales Boot Camp

• Steps in a Sale

• "ABC" Always Be Closing

• The "Ladder of Genuine Benefits"

• Establishing Value Keeping Controlof the Sale

• Overcoming Objections

• Turnovers

• Add-on Sales

• Product Knowledge Essentials

• Fashion and Style

Training Program

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ExceptionalSellingFor most people, sellingCharles & Colvard CreatedMoissanite® is a new andexciting experience, but thatdoesn't mean it should beoverwhelming. Understandingmoissanite’s qualitycharacteristics isstraightforward and simple.Charles & Colvard’s®

moissanite education isdesigned to answer all yourquestions. It explainsmoissanite’s characteristics,how those characteristicsinfluence appearance, andwhich are more important thanothers. In just a few minutesyou'll know everything youneed to know about the joy ofselling Charles & ColvardCreated Moissanite®.

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Brochure

MailerCounter Card

Poster

Billboard

Email Promo

Limited Lifetime Warranty & Jewelry Valuation Certificate

© 2010 Charles & Colvard®. All Rights Reserved. 660.904.052410

www.charlesandcolvard.com

8101 Brier Creek PkwyRaleigh, NC | (919)598-9625

Print this email, bring it to Kohlsand enjoy 15% OFF your More by

Chalres Winston® purchase.

Printer Freindly Coupon

8101 Brier Creek Pkw

yRaleigh, N

C | (919)598-9625

8101 Brier Creek PkwyRaleigh, NC | (919)598-9625

The Power to Turn Heads™

Unbelievably Brilliant,Unexpectedly within Reach™

Unbelievably Brilliant,Unexpectedly within Reach™

Bring thispostcard to Kohlsand enjoy

15% OFFyour Moreby ChalresWinston®

purchase.

© 2010 Charles & Colvard®. All Rights Reserved. 660.904.052410 coupon code: kohlscwcc070610

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RadiantMarketingWe are providing collateral files

for a fully integrated marketing

campaign to include the

broadest of consumer ranges

and reaches. Utilizing both

traditional channels as well as

social and electronic media.

Our distinct branding and

collateral will support not only

the unique beauty of created

gemstone and jewelry designs,

but additionally the

sustainability of purchasing

an affordable luxury item that,

by its nature, is an eco-

friendly option.

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What Makes More Different?Charles Winston, Inc. in

collaboration with Charles &

Colvard is able to keep the

costs at more reasonable

levels.

Charles got away from the

mundane looks that the other

distributors of Moissanite® are

selling.

.

Charles Winston brings his

trademark looks of big, over the

top items, using interesting

color combinations and plating

colors to accent the stones.

Charles Winston is a name that

evokes thoughts of the highest

quality standards in the jewelry

industry.

.

Charlesʼ new designs using

Moissanite® with genuine

colored stones, including

sapphire, pink sapphire, yellow

sapphire and ruby, just to name

a few will add an entire new

excitement to the product.

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This is a beautiful ring. Compared to a diamond there is no

difference. It is exactly the same as a

diamond ring with one exception the

price. If it were diamonds it would cost

around $9000.There are a lot of

moisannite stones some are yellow or

greenish in hue, not this one. This is

closer to the G,H ,I category. The

setting is Lucerne which costs more

than the standard settings.I have been

looking for awhile and this ring

averaged $1750 to $2100 for 1 and

3/4 carats with a yellow tinge the

better ones (like this) $2700 and up. It seems that this stone is

very popular and supply and demand has driven up the pricing

.You must see it to believe it, once you do you will never buy

a diamond again. I certainly wont.

Overstock - Nov 20, 2009ddiamnd from Brooklyn NY

Diamonds Don't EvenCompare To Moissanite!"This ring is GORGEOUS! I had already had

my heart set on Moissanite before stopping

by the Fort Wayne Helzberg store...but was

just shopping around to see what carat size

was appropriate for me...with the help of

Craig I decided anything bigger than a 1ct.

was TOO much for me! He was so helpful

and seemed more like a friend then a sales

person...which I appreciated greatly! He

introduced me to the "IMPERIAL Moissanite"

that is only sold at Helzberg...and I was sold

once again on Moissanite! He then showed

me the clearance price, and I was at the

counter putting it on Layaway immediately!

My boyfriend and I are not yet engaged, but

will be eventually and we couldn't pass up

such a steal! We plan to remove the stone

and have a setting custom made for me,

when the time is right for us...but either way,

with the original setting or another...this is

just STUNNING! You won't be sorry...afterall,

where else can you get a PERFECT 1ct.

solitaire for $549??? It's a no brainer!"

Helzberg - October 22, 2009

I first discovered Moissanite while doing research for engagement rings. After living in Europe

for 2 years I learned a lot about diamonds and the cartels. I felt as

I had been living in a fog about what the diamond industry was

really about and how the American culture has been captivated by

the media, myself included.There is no doubt the diamond is

beautiful, what we believe it represents is also beautiful, however

a moissanite to me is more beautiful. I read article after article, I

compared charts about the science of moissanite, I tried looking

for negative comments and had trouble. I then did a comparison

between a diamond and a moissanite, and I found that not only do

the science and numbers work in favor, but the physical beauty

was a delight. The flash and color beams like a star, and ironically

originally coming from a meteorite makes perfect sense.

I feel like I have a piece of a star at the base of my finger, it is a

gorgeous gem and wont cost me an extra mortgage to wear it. To

me it means not only beauty and strength, but the education and

knowledge I hold of the world. Thanks for the opportunity to share

my story, I couldn't be happier or prouder with my upcoming

engagement ring!

C&C Testimonials - Rachel W. - Milwaukee, WI

WOW!! Can't stop staring!! I just received this ring in the 2 carat/yellow gold. OMG, its beautiful!

I bought the 1 carat last year around this time and I am so pleased

that I decided to get the two carat. This ring is gorgeous and has a

good amount of gold. You can actually feel the weight to it, as

opposed to some rings that are so lightweight, you cannot feel them

in your hand. I cannot take my eyes off of it! December is 27 years

for us and this is my new wedding ring. :-)) The sparkle is blinding

and oh, so breathtaking!

HSN - Nikeeta, FL- Sepember 28, 2009

Testimonials

*All testimonials are from actual customers-typos and all.

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300 Perimeter Park Drive, Suite A, Morrisville, NC 27560919-468-0399 • charlesandcolvard.com

© 2010 Charles & Colvard®. All Rights Reserved. 100.2010.1.cw