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CASE STUDYCLARINSTHE STUDY
PROJECTOVERVIEW
CLIENT
Clarins
PRODUCT
Daily Energizer Range
TARGET MARKET
18-30 year olds with emphasis on
the 25+ age range
BRIEF
To create a Pop Up shop to encourage
a new, younger demographic to
discover the new Daily Energizer range
THEOBJECTIVE
The goal was to present this new
range in a setting that felt relaxed,
informal and looked fresh, cool
and contemporary.
We developed a setting that would
capture the imagination of the press
and make Clarins relevant and
appealing to a younger consumer.
This helped achieve the brand’s
goal of creating a group of new and
younger Clarins brand ambassadors
in advance of the national launch.
THESOLUTION
In order to encourage this younger
generation of girls to become
ambassadors and lovers of the brand.
We created a pop up juice bar and
coffee shop that young girls could
enjoy with their friends whilst also
giving them the opportunity to get
involved in a luxurious spa experience
offering thirty minute Energizer
facials, a free consultation or VIP
evening events.
RENDER TOREALITY
RENDER TOREALITY
ACCOLADES
” ...wanted to thank all of your team for making it look so fantastic. According to Mediacom, the two brands that were most talked about during LFW were Burberry for airing their show live on a giant screen in Piccadilly circus and Clarins for our Pop Up Shop. So from a PR point of view, I would say we absolutely met our objectives and I’m well aware, we have you to thank for that!”SOSHANA GILISPUBLIC RELATIONS MANAGER, CLARINS (UK) LTD.
PRESS
1 Ecouterre 2 Glamour 3 Marie Claire4 Harpers Bazaar 5 handbag.com 6 Zest
OUR COMPANY
COMPANY NAME
Sheridan&Co
WEBSITE
www.sheridanandco.com
ADDRESS & NUMBERS
Head Office
+44 (0)1858 468 000Market Harborough
Riverside
Market Harborough
Leicestershire
LE16 7PT
UK
London
+44 (0)20 7486 749910A Blandford Street
London
W1U 4AZ
UK
New York
+1 212 625 166684 Wooster Street
Suite 703
NY, NY 10012
USA
COMPANY REGISTRATION
NUMBER
1720277
TYPE OF ORGANISATION
Privately owned company
TYPE OF ORGANISATION
Michael Sheridan: CEO & Founder
Julien Sheridan: Sales &
Communication Director
John Dupuis: President-
US Market
OFFICE LOCATIONS
Sheridan&Co has offices in
London and New York with an
affiliate office in Shanghai.
HQ, logistics and manufacturing
sites are located in Market
Harborough.
NUMBER OF EMPLOYEES
80 worldwide