AdvertisementName Of The Brand:

Pepe Jeans is a reputed brand which is into publicity now a days. The songs "Heart and Soul" by T'Pau and "How Soon Is Now?" by The Smiths were used to advertise the brand . Also the supermodel Kate Moss’ first advertising campaign was for Pepe Jeans.

It has huge collection of garments which attarcts the teenagers a lot.

Reason For Choice.

Pepe Jeans offers denim--as well as shirts, pants, dresses, accessories and other casual clothing--for men, women and children.

The unique solutions for apparel and footwear manufacturing, called Styleman are used by Pepe Jeans.

The garments feature hand-embroidery, including the signature logo.

FAB:Features Advantages Benefits

Pepe Jeans works with the Vicente Ferrer Foundation to promote the autonomy of rural women at a centre in Gandlapenta providing sewing and sari embroidery lessons, in the Kadiri region, India.

This project has improved the quality of life of 225 women and their families by strengthening their productivity and generating revenues, as well as giving them the skills to start their own businesses.

Pepe Jeans London co-operated with the Sauce Foundation in this literacy project for Cambodian children aged between 3 and 5 years, by providing a Nikum nursery with all of the furniture it needs to carry out its activities.

India Pepe Jeans does not blindly follow the European designs and sizes. The waistto-hip ratio is unique for women in Asia.

Pepe‟sdesigning team realizes the significant aspects and the need of Indian customers.

It provides great deals by giving discounts on garments.

Pepe is known for its slightly naughty ad campaigns, which have featured Bridget Hall, Ione Skye, Jason Priestley, Sienna Miller and Ashton Kutcher.

The manufacturing of jeans is done from start to finish by Pepe Jeans Company.

It has the Utilitarian collection which comprises of fashion apparel with military attire elements imbibed in it.

Uniqueness Of The Brand.

Pepe Jeans London has presence in 60 countries, has over 300 stores globally, and employs over 2,000 employees. The brand is devoted to create directional denims and challenging young fashions.

P Jeans London has a global advertising campaign in all the countries it has presence.Pepe believes in giving away a consistent brand message across the world, whereas localisation of advertising campaigns distorts the brand identity. All Pepe advertisingcampaigns portray the brand identity, which talks about “the youth with a strong attitude”.

Brand Value

I recommend pepe to publicize the brand on ad boards rather than on television.

I also recommend to promote its garments in social networking sites like facebook,twitter etc because most of the youth access the sites frequently.

Recommendations

Thank You..

BySathyaNarayana Varaganti.10B81A05A82