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Digital Jungle 2011 Company Credentials
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Presented by Dr. Mathew McDougall CEO & Founder, Digital Jungle Beijing, China
Digital Jungle … Company Credentials!
Lets get down to business… Ye Baby!!Who are we?
What is Social Influence Marketing?
How can it help me?
Who’s lovin’ our work?
Digital Jungle… Rockin’ Digital!!A Leading Social Influence Marketing Agency
Specializing in Chinese & Asian social media solutions
Industry Focus: Tourism, Luxury & Automotive
Offices in Beijing, Shanghai & Hong Kong
The mission of Digital Jungle is to help our clients improve their business position and gain real value from their digital marketing investments Through our expertise in social media digital marketing programs and the application of search, affiliate and online marketing, we commit to: • Providing exceptional value • Driving incremental direct revenue • Generating ROI unrivaled by traditional media • Protecting your online reputation • Increasing your market share over your competitors • Building your brand awareness
We look forward to working with you.
The ‘Motherhood’ Statement
I’m Dr. Matt McDougall,!CEO, Digital Jungle
SOCIAL INFLUENCE MARKETING Defined!
Definition… Lay it on me!Social influence marketing describes the use of interactive and collaborative forms of media to influence the perception, opinions and ultimately the buying decisions of consumers by creating respect and love about a brand, product or service.
The philosophy… according to DJ!Social Influence Marketing is about leveraging social media at every stage of a marketing campaign, and it goes beyond the lifetime of the campaign too. In fact, we believe that over the long term, it is going to have a stronger affect on purchasing behavior than direct response and brand marketing.
Not forgetting… its always about the ‘big idea’!
We are all about delivering compelling ideas that drive participation and build loyalty beyond reason.
" " " " " " " " "
How does Digital Jungle differ from other Agencies?!
• The ‘big idea’ is at the heart of every campaign • Experts in socially led marketing programs • Totally focused on achieving outcomes • We offer a complete management of your Chinese
social media i.e., Sina Weibo " " " " " " " " "… and generally all round good guys!
The world is changing… really!!
+70% say they discuss products and services
Measurable word of mouth
Tribes, gatherings and the watering hole
SOCIAL INFLUENCE MARKETING in Action!
Although most of our campaigns use social media as the central communication platform, we often use multiple digital channels to amplify and echo key messages. Our social media programs and digital media campaigns are conducted in multiple languages and across multiple geographies
Social influence… the marketing spiral!
Sharing the big idea’s…!
The Paid Media Strategy Outbound “push” and reach activity. Affiliate, email, Ads etc.
The Social Strategy���Your unbound marketing strategy should be all about conversation, relationships and dialogue inside the spaces that your prospects currently use. A two-way dialogue with customers, prospects and influencers who can propagate positive opinion.
We create opportunities to share our branding and campaign ideas through a deep understanding of Chinese and Asian paid, owned and earned media relationships
Awareness Liking/Friending
--------------------------------
Engagement Participation Community
------------
Evangelism
Attraction Phase
Social influence marketing… follows a process!
Loyalty Phase
Relationship Phase
Understanding the social & paid media phases
Set objectives and establish plan
Listen and understand your audience
Engage and participate
Monitor and evaluate
CLIENT STUFF Lovin’ our work!
Delivering digital strategy and execution services:
• Customer and competitor insights • Digital and eCommerce strategy • Social Influence Marketing • Search Engine Marketing • Affiliate Marketing • Media Buying • Mobile Services • Application Development
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Cool Logo Collections!
Lexus… Lovin’ our Work Creating word of mouth by targeting influential customers.
Use SIP:Enterprise to profile targets���High social network reach and strong category involvement = Male bias, 25 – 35 years
Created an online community for these influencers Video competition that provides a fun way to share and vote for interesting videos
Significant Chinese usage, +/- 6 minutes on the site.
Global Blue… Lovin’ our Work!Building brand awareness and online discussions
Using social media to drive awareness, amplified with search and media buys
Created an online program for key influencers Managing the official Sina Weibo account and seeding/feeding into many additional online forums
+/- 1000 Weibo fans/2 weeks, +/- 3-4 mins on the site.
Alliance Insurance… Lovin’ our Work Driving sales of travel insurance products.
Using search marketing to target and drive traffic ���Australian and New Zealand focused
A/B Testing, Portfolio Management, Geo/Time Targeting Multi-varience testing to achieve the most optomised results
Achieved a positive 1:4.5 search media/sales ratio
So what does this look like for me, my brand, product and service?
BLANK = <enter your brand, product or service>
Meet Digital Jungle...!
Thanks!Follow on Twitter���@digitaljunglecn
Connect on Linkedin���www.linkedin.com/company/digital-jungle
Company Email ���[email protected]
Presentations on SlideShare���www.slideshare.net/digitaljungle
Company Website���www.digitaljungle.com.cn
Also, don’t miss out on !Dr. Mathew McDougall’s new book!
“The Chinese Social Media Universe” !
Follow on Weibo: www.weibo.com/digitaljungle