3. What kind of media institution might distribute your media

product and why?

Media institution Definition

A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services

2 Big Magazine Institutions

IPC Media Ltd (formerly International Publishing Corporation), a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.

I think my music magazine ‘RIFF’ would work well with IPC Media and they would think about distributing my music magazine. This is because although the higher rating of buyers was female it is very close to being even, My target audience was in fact even, they do not distribute to many magazine’s, However they do distribute ‘NME’ and when making my media product, this magazine was the one my product that was most like mine. So this would suggest that this company would be interested in my media product. It also distributes more niche products as it also distributes another magazine called ‘Uncut’ which the music genre for that is more old school Rock, as well as NME’s genre being mainly rock/alternative. My music genre is ‘Indie/alternative’ which is actually quite popular in 2014 which could engage with more of a wider audience and increase sales.

“With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men.”

Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.

Although BAUER is such a well known company and distributes such mass media productions I probably wouldn’t think that ‘RIFF’ would be published here, just for the fact that my magazine attracts more of a Niche market. Where as music magazine’s which are published by Bauer are things like ‘Q’ magazine which is a very popular magazine, which is open to a mass market as it isn’t just one select genre. It also distributes a well known rock and metal magazine called ‘Kerrang!’ however this isn’t like my magazine at all.

“Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.”

Overall after looking at the two main media institutions which could distribute my media magazine, I think that IPC media would suit my magazine more, This was because the magazine’s that were already distributed by this company were the most like my magazine. The audience statistics also fit the Audience range I am aiming for with my media product. This is why I chose IPC media over BAUER, as although BAUER distributes high recognisable media products they weren’t like mine and didn’t focus on the same sort of audience or market.