How is ITchanging

agricultureAnd everything we’re doing about it

Matija Kopić, mag. inf. CEO at farmeron

• Matija & Marko• Short background:• Guys from the countryside (Donji Miholjac,

Croatia), long-time friends• From high school gymnasium to University of

Zagreb: FOI Varaždin, even lived together and teamed in university projects• After graduating – straight to form a private

company• Best team performance: while fishing or having

a fruit snack (fruistorming) 2

The team

• Matija, the CEO• Agriculture software specialist, .NET

programmer, database design, UX, internet marketing, management• UNIZG Rector’s Award, several Dean’s Awards

for excellence• graduated cum laude from University of

Zagreb, placed in top 5 students in generation• FOI Core NUM 1st place (2x), ISBC Ljubljana 2nd• Music freak: graduated from music school,

actively playing several instruments• Written a book on folk music

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The team

• Marko• Head of Development at farmeron• Tech expert, Programmer with great knowledge

of various technologies: ASP.NET, VB.NET, C#, PHP, XML, XHTML, CSS, JavaScript, Photoshop, MSSQL, MySQL• Enjoys exploring various software architectures• In love with fishing and football

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The team

what?• Information system for (crops and cattle)

farm data management• First desktop, now it goes to web• We like to call it a farm intelligence tool:

1. Data management2. Farm performance analysis (this one rocks)3. Savings module4. Collaboration (cool thing)

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Farmeron

who?• Ager Preeo d.o.o. – software company

focused on agricultural IT, established in November 2010• Microsoft BizSpark partner• Microsoft ISV 2011 Award for the most

innovative software solution

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Farmeron

how?• By closely collaborating with largest Croatian ag

companies and ag experts with great domaing knowledge• technologies:• IBM Rational Requirements Composer• Case Complete 2010• DB Visual Architect 6.0• Foss Software Elegant Ribbon 4.1• MS Visual Studio 2010 IDE• ASP.NET (VB.NET)• AJAX for .NET• MS SQL Server 2008

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Farmeron

Opportunities and problems1. Farmers are becoming „internet aware”2. There is no online data management +

farm performance analysis system3. Ag&Food advertising is growing rapidly4. The global trend „producing more for

less” is growing rapidly (78 million new mouths to feed on the globe every year, on fewer fields than ever)

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Farmeron

market• user vs. customer• First phase – english speaking countries: • USA, UK, Australia and New Zealand, Canada,

India, South Africa• users: 163,6 million farmers connected to the

internet (90 % of them don’t use any kind of software), the service will be free for them• customers: 120.000 agribusinesses:• Ag&Food internet advertising market

approx. 3.34 billion $ per year9

Farmeron

competition• FarmERP• LandMagic

why are we better• We don’t offer just data management like others,

we focus on agri intelligence• we are counstructing a way of directly connecting

farmers to ag production components producers• Collaboration and savings elements

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Farmeron

Why now• Because the number of farmers connecting

to the internet is increasing by 8 % per year• Because there is still no real competition in

ag software on the internet (only 1 mediocre accounting data management solution)• Because Ag&Food online advertising market

is in expansion – 9 % per year, and there is still no precisely targeted online market place for these ads

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Farmeron

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connect

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agriculture”We are IT startup

aiming to delivernew exciting ways

of doingagribusine

ss

Thanks!Matija Kopić, CEOe-mail: matija@agerpreeo.comweb: www.agerpreeo.comGSM: +385 91 520 4776skype: mate986twitter: inforAger, farmeron, agerpreeo