Merchandising

Macys/ Bloomingdales FRI 20/11

Beverly Center

Bloomingdales: The overall vibe of the mall is fairly busy, picking up around lunch time. We had a few customers browse through our section while I was busy merchandising Tara from the showroom joined me around noon for about an hour to help with the size run and to organize things. I decided to bring the fuchsia front and forward to work back with some of the embellished sparkle pieces to create a glam-rock statement. I brought our selection of strapless dresses on offer front and forward to make statement and hopefully push sales.

Macy’s: My visit to the Macy’s Men’s department went well. The French Connection section is located in the fore front of the walkway near the back-end of the store. Michael Korrs and Theory brand are next to our section. French Connection signage was not yet displayed. Striped sweater selection is on promotion. I met with the managers, they were happy to have us in the store, were extremely helpful and polite, and assured me that the sign is on order. We do have a few key pieces standing out in between the Macy’s Impulse Section.

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Macys/ Bloomingdales WED 25/11

Westfield Fashion Square

Overall my visit to Bloomingdales went well, it was particularly busy in store the day before thanksgiving and our section was especially busy, most likely due to the sale we had going on. We definitely had some key hot pieces on sale drawing attention to our section. The merchandise on hand at this location is not as strong. We are lacking an even size run in some of our popular styles and selling down on better sellers. A few of our glitzy dresses where merchandised in a separate section of Bloomingdales, such as the beaded spirit dress, for a holiday promotion. French Connection definitely stand out in this section.

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