Graham CaverlyKABOODLE

Women interested in fashion and all its various aspects

AUDIENCE

Women ages 18+Specifically women 24-45

Business women

TARGET MARKET

Allows for customization of ProfilePick and choose what you “heart”

Simple and clean layoutEasy to read dropdown menus

Allows you to post to the various categoriesSimilar to Facebook for posts/updates

PROS

Beyond uploaded picture, you cannot alter the profile pageFeels like you are being assaulted by brand name cosmetics

Dangerous for “shopaholics”

CONS

Sees its user base rise monthlyReceives many visitors who browse the site

SUCCESS

Kaboodle ChromeMany negative reviews citing that it appeared to be ‘clutter’

Makes people feel as though they are compromising their browser

Searching for the name causes a very wide array of different websites to pop up

FAILURES

Kaboodle actually allows you to see what is ‘trending’ on their website.

http://www.kaboodle.com/community

TRENDS

Use Twitter to announce productsMinimal customer engagement

Many will be spectatorsMostly used to advertise

TWITTER

Allows you to sign into the actual Kaboodle site using your Facebook account

Share information and ‘deals’ with friendsYou can ‘like’ the page

Receive the usual updates

FACEBOOK

PartnershipsPaid advertising on their siteAttracting obvious audiences

BUSINESS USES

Charity fashion show sponsored by KaboodleDue to the large amount of items for sale on the website, a

partnership for a fashion show could lead to excellent coverage for everyone.

POTENTIAL PARTNERS FOR USE

Kaboodle websiteFacebookTwitterGoogle

Google Images

REFERENCES