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Local Wisdom Go Global
Section 1 Corporate Overview
Vision and Mission
LOCAL WISDOM GO GLOBAL
To be one of the world’s leading companies in cosmetics and spa industry with natural nuances and eastern values through product
innovation and modern technology to optimize added
value to stakeholders
To be Top 3 in Indonesian cosmetics
and spa industry
Vision Mission
To be one of Asia Pacific players in
cosmetics and spa industry
Overview of Martha Tilaar Group
Manufacturing & Marketing Services Business Group
Companies PT. Martina Berto Tbk. (Manufacturer & Marketing)
PT. Cedefindo (Toll Manufacturer)
PT. Martha Beauty Gallery (Educational)
PT. Cantika Puspita Pesona (Franchise Management for Spa)
PT. Creative Style (Advertising Agency)
Distribution
PT. SAI Indonesia (Indonesia)
Eastern Beauty Heritage Sdn. Bhd. (Malaysia) Eastern Beautipelago Pte. Ltd. (Singapore)
Martha Tilaar Group (MTG) was founded in 1970 by DR. Martha Tilaar by opening a beauty salon at the garage of her father s house Now, MTG has been becoming an integrated and world-class beauty provider with operation supported by its four main businesses
Profile of The Founder
DR. Martha Tilaar requires little introduction in Indonesia because her popularity as an icon of Indonesian successful woman entrepreneur
DR. Martha Tilaar is well known for her enthusiasm of traditional Indonesian herbs
As a result of her lifetime achievement, DR. Martha Tilaar continues to receive numerous honors and awards, both for her entrepreneurship and social activist
She is often sought to lecture at management and business meeting throughout the world
Value
The Indonesian archipelago is
enriched with various flourishing flora that
is mutually integrating with the exotic cultures and ancient civilizations.
Nature of a person’s beauty is like a flower that bursts each of its unique heavenly spirit from within,generating
a perfect outer elegance and energizing the surrounding.
Modern technology usage supports the
experts in pouring any various ideas and
innovations to create a design and high quality cosmetic
products that hygienic.
Pillars
Culture & Philosophy Disiplin (Discipline) Each employee is to show commitment in being punctual in order to maximize company efficiency. Jujur (Honesty) From each employee’s honesty, a company can grow into a healthy one and is able to keep expanding. Inovatif (Innovative) Innovative way of thinking and provocative attitude is a valuable asset for the company. New breakthrough will be created from this innovative way of thinking. Tekun (Diligent) Being diligent and focus on doing and developing issues related to responsibility will facilitate the company to reach the target accordingly. Diligence is also increasing employee’s quality. Ulet (Persistent) Willing to work hard, committed and never give up in completing each task given show that someone has a responsibility towards his work. This is important to the company’s sustainability and progress.
DJ I T
U
Section 2 PT. Martina Berto Tbk. Overview
Overview of MBTO PT. Martina Berto Tbk. (MBTO) was founded on June 1, 1977 by DR. Martha Tilaar, the late Mr. Bernard Pranata and Mrs. Theresia Harsini Setiady
The biggest Indonesia local cosmetics company and market leader for color cosmetics and skin care market
MBTO listed its shares on the Indonesia Stock Exchange in 2011
MBTO has three manufacturing facilities in Jakarta, Bekasi and Cikarang
Products
Hair Care
Herbal Products
Color Cosmetics
Skin Care
Body Care
Services Organic Plantation (Kampung Djamoe Organik)
Retail Shop (Martha Tilaar Shop)
Key Competitive Strengths
MBTO is a prominent player in the beauty products industry in Indonesia
Quality Assurance
Strong financial
health
Well established player in both
domestic and export markets
Strong and market oriented R&D
Strong brand and product
portfolio
Strong and Market Oriented R&D
MBTO owns a Research and Development Division known as Martha Tilaar Innovation Centre (MTIC).
We have 72 Pharmacies & Skin Experts
MTIC activities are as follows : Product development Scientific research Joint research Patents
Collaborations :
Martha Tilaar Laboratories in Lyon, France Professional Chair in Etnobotany Faculty, Leiden Universtiy, Netherlands Active Research with University of Indonesia
Well Established Player
CANADA
USA
RUSSIA
CHINA
JAPAN
BANGLADESH INDIA
SRILAN KA
PAKISTAN
TURKEY
UK NETHERLAND GERMANY
EGYPT
46
5
9
10
8
11
BOSNIA
TAIWAN
HONGKONG
MALAYSIA
SINGAPORE BRUNEI DARUSSALAM
PHILIPPINES
JAPAN JORDAN
MBTO is a well established player in both domestic and export markets.
RUSSIA
CHINA
Quality Assurance
New and up to date machinaries Our raw materials are purchased from
domestic and foreign suppliers with tight requirements
Stringent quality control process ensure consistent quality of our products
Our plants are certified with : ISO 9001 ISO 14001 Good Manufacturing Practice for Cosmetic and Traditional Medicine HALAL Organic Ecocert in progress
Strong Brands and Product Portfolio
MBTO has complete brand portfolio in decorative cosmetics, skin care & spa, hair care, traditional herbs, for various ages from teens up to middle age, for different
classes of society : premium, middle upper, middle until middle lower.
Age Segmentation Teenagers (15 years) to Mature ( >40 years)
Gender Segmentation Male and Female
Class/ Price Segmentation A (premium), B (upper middle), C (middle), D (lower middle)
Psychology Segmentation (1) Natural & Eastern Image (2) Modern Image
D
Section 3 Achievements
Achievements
United Nations Global Compact Award
The United Nations Global Compact is a United Nations initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. Martha Tilaar Group is committed to adopt The Ten Principles of Global Compact.
Achievements 2012
20,800 18,996 36,652
9,180 1,344 1,545
4,600
The Best in Building and Managing Corporate Image from Bloomberg Businessweek and Frontier Consulting Group Indonesia Best Brand Award 2012 for Sariayu (powder foundation) from SWA and MARS Indonesia Most Favorite Youth Brand 2012 (cosmetics, body care, foundation) for Sariayu from Markplus Top Brand Award 2012 for Rudi Hadisuwarno (hair tonic) from Frontier Consulting Group Top Brand Award 2012 for Mirabella (lipstick)from Frontier Consulting Group
Achievements 2013
20,800 18,996 36,652
9,180 1,344 1,545
4,600
The Best in Building and Managing Corporate from Bloomberg Businessweek and Frontier Consulting Group The Top 50 Companies from Forbes Indonesia Indonesia Green Company Achievement 2013 from SWA Magazine Halal Award 2013 from Ministry of Religious Affairs and Indonesian Ulema Council Top Brand Award 2013 for Sariayu (Beauty Cotton, Body Scrub) from Frontier Consulting Group Indonesia Most Favorite Women Brand 2013 (Lipstick, Eye Shadow) for Sariayu from Markplus Cleo Beauty Hall of Fame 2013 for Dewi Sri Spa (Body Scrub) from Cleo Magazine Bazaar Beauty Award 2013 for PAC (Eye Shadow) from Harper’s Bazaar Indonesia
Achievements 2014
20,800 18,996 36,652
9,180 1,344 1,545
4,600
The Best in Building and Managing Corporate from Bloomberg Businessweek and Frontier Consulting Group Rising Global Star Award from Forbes Indonesia Her World Beauty Award for Dewi Sri Spa (Body Wash) from Her World Magazine Top Brand Award 2014 for Sariayu (Beauty Cotton, Body Scrub) from Frontier Consulting Group Bazaar Beauty Award 2014 for Dewi Sri Spa (Body Scrub) from Harper’s Bazaar Indonesia Women’s Health Indonesia Beauty Choice 2014 for Rudy Hadisuwarno from Women’s Health Magazine
Section 4 Our Brands
DEWI SRI SPA Unlocking Natural, Healing Secret
Overview : A complete series of home spa products with rice extracts and essential oils for skin and body care Produced from Indonesian natural resources and inspired by the story of Dewi Sri, the rice goddess and the benefit or rice for skin beauty
Target market (demographic):
Female and male 25-40 years old SES : B – A+
Positioning : Dewi Sri Spa is an effective and practice way to get the best and complete Indonesian SPA experience from “ top to toe “ in accordance to enhance well being, due to its content from natural ingredients and essential oil that give both functional (healing) and emotional benefit.
www.dewisrispa.com
DEWI SRI SPA Unlocking Natural, Healing Secret
Aromatic Oil Post Natal Treatment
Body Care (Classic Series)
Body Care (Signature Series)
Footherapy
PROFESSIONAL ARTIST COSMETIC The Art of Make-Up
Overview : The luxury cosmetics products with superior colors acknowledged by local and international make up artists Target market (demographic):
Professional Make-Up Artist : 20 – 40 years old, SES B – A End customer : Female, 20 – 30 years old, SES B - A.
Positioning : High quality cosmetic products, developed according to standard of Professional Make-Up Artist, complete color selection
www.pacbeauty.com
PROFESSIONAL ARTIST COSMETIC The Art of Make-Up
Make-Up Base
Make-Up Decorative
BIOKOS Skin Care for All Ages
Overview : Complete skin care products intended for woman in 20’s, 30’s and 40’s as anti aging to reduce wrinkles and maintain skin supple and flawless Scientific based products Intensive collaboration with French Cosmetic Laboratory in Lyon, French
Target market (demographic):
Female 20 – 45 years old SES : B-A
Positioning : Skin care for all ages www.biokos.com
BIOKOS Skin Care for All Ages
Whitening Series Anti Wrinkle Series
20s 30s 40s
Caring Colours The Colours that Care
Overview : Decorative cosmetics with skin care benefits especially designed for young women professionals
Target market (demographic): Female 20 – 35 years old SES : B - C
Positioning : Colour Cosmetics with skin care benefit that provides beautiful look and cares for skin as well
www.caringcolours.com
Caring Colours The Colours that Care
Make-Up Decorative
Make-Up Base
RUDY HADISUWARNO COSMETICS Your Hair, Your Asset
www.rudyhadisuwarnocosmetics.com
Overview : Various hair care and hair styling products produced from natural ingredients with advance technology endorsed by the hair care maestro of Indonesia, Rudy Hadisuwarno Target market (demographic):
Female/male 18 – 35 years old SES : BC+
Positioning : Hair care and hair styling products for active, modern and trendy life style
RUDY HADISUWARNO COSMETICS Your Hair, Your Asset
SARIAYU Total Natural Beauty
Overview : A complete range of beauty and personal care products from head to toe Produced with natural ingredients of Indonesia Pioneer of color trend in Indonesia by adopting cultures of Indonesia
Target market (demographic):
Female 20 – 30 years old SES : BC
Positioning : The wide range of cosmetic and personal care products which inspired from Indonesian nature and culture and pass the clinical test and produce using current technology
www.sariayu.com
SARIAYU Total Natural Beauty
RUPASAMPAT WAHYABHIANTARA PHILOSOPHY
REAL BEAUTY is the harmony between inner & outer beauty
Balance combination between soul, mind and body
SARIAYU Total Natural Beauty
Make-Up Decorative
Herbal Products Hair Care
Make-Up Base
Body Care Skin Care
BELIA Live Your Passion
www.belia.com
Overview : Innovative personal care products focusing on cologne and teenage skin care Target market (demographic):
Female 13 – 18 years old SES : B C
Positioning : A modern personal care product for active, dynamic and modern young female teenage
BELIA Live Your Passion
Compact Powder Lip Care Mist Cologne
MIRABELLA Smart Choice for Your Beauty
www.mirabella-cosmetics.com
Overview : A range of cosmetic products with modern and western image, affordable price, trendy, long lasting and complete range of colours. Target market (demographic):
Female 25 – 35 years old SES : B C D (Ecoline)
Positioning : Cosmetic products dedicated for beauty oriented and outgoing women, with western look and affordable price.
MIRABELLA Smart Choice for Your Beauty
Make-Up Decorative
Make-Up Base
CEMPAKA
www.cempakacosmetic.com
Overview : A range of skin and body care products at economic prices for beautiful appearance and act as a fighting brand Target market (demographic):
Female 30 – 45 years old SES : B C D (Ecoline)
Positioning : A range of personal care products with good quality and affordable price
CEMPAKA
Thank You If you need further information, please contact : PT. Martina Berto Tbk., Martha Tilaar Group Jalan Pulokambing II, No. 1 Jakarta Industrial Estate Pulogadung Jakarta 13930 Indonesia Phone : (62-21) 4603717 Fax : (62-21) 4606246 E-mail: [email protected] www.martinaberto.co.id www.marthatilaargroup.com
