Page 1

What is your approximate household income?

In what city do you live?

 

In what state or U.S. territory do you live? 

 Demographics

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66

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$0­$24,999 

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$25,000­$49,999 

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$50,000­$74,999 

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$75,000­$99,999 

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$100,000­$124,999 

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$125,000­$149,999 

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$150,000­$174,999 

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$175,000­$199,999 

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$200,000 and up 

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Prefer not to answer 

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Page 2

Do you wear a watch on a daily, or frequent basis?

Approximately how many watches do you own?

How often do you purchase watches?

 Watch Basics

 

Yes 

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No 

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None 

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1 

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2 

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3 

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4 

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5 

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6 

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7 

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8 

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9 

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10 

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More than 10 

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More than once a month 

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Once a month 

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Once every 2­3 months 

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Once every 4­6 months 

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Once every 7­12 months 

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Once every 1­2 years 

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Once every 2­4 years 

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Less than once every 4 years 

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I don’t purchase watches 

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Page 3

On average, how much do you spend when purchasing a new watch?

Have you ever purchased a watch online?

How did you purchase your last watch?

When you think of watch brands, which brands come to mind?

 

 Watch Pricing & Purchasing

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I don’t purchase watches 

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$1­$20 

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$21­$40 

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$41­$60 

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$61­$80 

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$81­$100 

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$101­$150 

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$151­$200 

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$201­$300 

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More than $300 

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Yes 

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No 

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At a retail or specialty store 

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Online 

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I don’t know 

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Other (please specify) 

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Page 4

Which of the following watch brands are you familiar with? (Select all that apply.)

 Aided Brand Awareness

 

Rolex 

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Casio 

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Cartier 

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Movado 

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Deisel 

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Tag Heuer 

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Timex 

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Starck 

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Omega 

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Fossil 

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Modify 

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None of the above 

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Other (please specify) 

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Page 5

Modify Watches is a a cool new watch company seeking opinions and feedback. Our company sells great watches and prices them based on the price of the band and the price of the watch face. All of our bands and watch faces interchangeable, so any band you buy can be used with any face you buy. The bands are rubber, so swapping in new bands is easy, and the watches are made from high quality, waterproof materials. 

Based on the information above, how likely would you be to purchase a Modify watch?

About how much would you be willing to pay for a Modify watch face and band? 

 Modify Watches

 

Extremely likely 

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Very likely 

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Moderately likely 

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Slightly likely 

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Not at all likely 

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Page 6

Modify prices it’s watches based on the price of a watch face ($25) and the price of a band ($15). The bands and faces are interchangeable, so various combinations can be created for customers who purchase multiple bands and/or faces. Do you think that Modify watch face and band pricing is expensive or inexpensive?

Modify has recently created a subscription offering where customers can sign up for a subscription to receive new watches periodically. Customers also receive a discount on each watch as part of the subscription package. How likely would you be to sign up for a subscription offering to receive new watches periodically at discounted prices?

 Modify Pricing

 

Extremely expensive 

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Very expensive 

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Moderately expensive 

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Slightly expensive 

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Neither expensive nor inexpensive 

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Slightly inexpensive 

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Moderately inexpensive 

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Very inexpensive 

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Extremely inexpensive 

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Extremely likely 

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Very likely 

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Moderately likely 

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Slightly likely 

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Not at all likely 

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Page 7

If you were to sign up for a watch subscription package, how frequently would you want to receive new watches?

How much of a discount off of the base pricing for watch faces ($25) and bands ($15) would you require to sign up for a watch subscription package?

 Interested in Subscription

More than once per month 

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Once per month 

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Once every two months 

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Once every three months 

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Once every 4­6 months 

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Once every 7­12 months 

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Once every 13­24 months 

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I don’t know 

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Other (please specify) 

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I would not need a discount 

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1­10% 

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11­15% 

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16­20% 

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21­25% 

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26­30% 

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31­35% 

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36­40% 

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More than 40% 

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I don’t know 

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