Ox-trail (Oxenweg) – transnational project

• partners from Germany, Austria, Hungary• additional partners from Romania, Slovakia

OBJECTIVES:

1. RESEARCH (high-schools and universities)

2. RE-BREADING (grey-ox)

3. TOURISM (e.g. bike and hike, milestones, maps)

4. TRAINING AND CERTIFICATION (e.g. guiding and hosting)

5. BRANDING-CAMPAIGN FOR REGIONAL PRODUCTS (1 brand)

6. ENHANCING THE ECONOMIC SECTOR (SME)

7. MARKETING-ACTIVITIES (e.g. ox-festival-almanac)

Similar active marketing measure comparable to the European „Jakobsweg“

Historical and cultural background

Meat gate, 1613

Nürnberg

pilgrimage-place

Augsburg

20.000 20.000 pcs.pcs.

In the pastIn the past

In our daysIn our days

The present

Butcher

Nürnberg

Budapest

1. With the support of GTZ Mr. Vajda Lajos and Mr. Szabó Tibor took part in October 2008 at Leipziger Messe

• meeting Mrs. Jutta Demel, who searched for new partners for the Oxenweg project

2. January 2009 – Grüne Woche, Berlin• Mrs. Demel made a presentation about the Project and invited the Romanian

partners to the partners meeting in Linz (July 2009) 3. Partners meeting, Linz • Mrs. Mihaela Fianu, GTZ • Mr. Szabó Tibor, Guesthouses Association of Covasna County 4. In September-October 2009 Mr. Vajda and Mr. Szabó searched for partners in

Central Region (Brasov-Harghita-Mures-Sibiu-Alba-Covasna)

5. October 2009 – Meeting with Hungarian partners in Csorvas, Hungary

Romanian partnership

6. November 2009 – Project meeting with the German and Austrian partners, Csorvas, Hungary

• associations from Covasna and Harghita signed a Partnership Agreement (5th November 2009)

Romanian partnership

Covasna:

• Guesthouses Association of Covasna County

• Alutus MaiorRegional Association (Aita Mare, Belin)

• Erdovidek Regional Association (Aita Mare, Belin)

Harghita:

• CARITAS, Gheorgheni

• in Covasna and Harghita County have been several “collecting points” for the oxen (ex. Belin, Gheorgheni)

• the European ox-trails have started from this region

• 2 routes:South – Covasna-Brasov-Sibiu-Timisoara-Hungary-Austria-Germany

North – Harghita-Bistrita-Mures-Cluj-Hungary…

Romanian partnership – Facts

Készítette: Gencsi Z.

GheorgheniGheorgheni

Ox-trails in Europe

• these two counties will be the project-coordinators in Romania

• Sign of an Agreement:

1. Finding local partners- Covasna: Brasov, Sibiu and Alba

- Harghita: Moldova, Bistrita, Cluj

2. Finding resources for implementing several activities related to the project

3. Developing the project at local level: conferences, seminars, promotional materials

Romanian partnership – how to get involved?

• Covasna County will be represented by the south-eastern part of it – Baraolt Region (Aita Mare, Belin)

• Three pillars on which it can be build the project:1. Multiculturalism – the Saxon exposure on architecture,

gastronomy and folk custom

Brasov Baraolt

Romanian partnership – Covasna

2. The myth of Queen Elisabeth (Sissy)- parks- monuments - statues

Belin, 2005

Romanian partnership – Covasna

2. The Seckler traditions

Romanian partnership – Covasna

OX-TRAILS IN EUROPE