1.FINDING THE FUTURE FACE OF RADIANCE PONDS

2. ABOUT THE BRAND Pond's is an International Brand with a presence in over 56 countries, whose name is synonymous with Skin Care for almost a century. We are a global skin care expert that has a presence in over 50 countries, making us a skin care brand to reckon with. We take pride in our state-of-the-art R&D facilities led from Ponds Institutes at New York, Tokyo and Madrid, helping to create international beauty solutions for women. Our Pond's philosophy is based on the application of cutting-edge technology in skin care and giving customized solutions for different skin care needs. We have been listening to womens needs and desires for over 150 years enabling us to deliver customised beauty solutions. We accompany them on their journey to enhance the beauty of their skin. Pond's is a trusted companion that understands the significance of beauty for the Indian woman. 3. Launching Ponds BB+ Fairness Cream on Facebook Driving awareness and generating trials THE OBJECTIVE 1 2 4. THE CONCEPT Ponds Future Face Of Radiance via Facebook Ponds launched a new product called the Ponds BB+ Fairness Cream that helps lighten dark spots and provides all day radiance that doesnt smudge or wash off easily. The main idea was to provide women a unique opportunity to be on the cover of Femina Magazine with Ponds BB+ Fairness Cream. 5. Facebook was used to achieve the objectives THE STRATEGY Launch a New Product Run a Contest to Spread the WordUse visuals to attract fans & followers 6. THE EXECUTION An activity spread Across India via Facebook 1. It was a contest where fans could participate in the Future Face Of Radiance Contest in two simple steps. 2. The first step was to upload their picture and then give us a reason why they want to be on cover of Femina Magazine. Gratification The participant would get a chance to be on the cover of Indias leading fashion & Lifestyle magazine, Femina Magazine. 7. Applications Main Page on Facebook THE CONTEST APPLICATION 8. The application had 2 simple steps by which users could get a chance to be on the cover of Femina Magazine CONTENT WITHIN THE APPLICATION 9. TOTAL USERS. KEY METRICS OF THE CAMPAIGN No. of Total Users: 4,494 10. We had 1,810 picures uploaded during the course of the campaign. PHOTOS UPLOADED BY FANS 11. Age & Gender Break Up. KEY METRICS OF THE CAMPAIGN 12. City Wise Break Up. KEY METRICS OF THE CAMPAIGN 13. Total Statistics For Application KEY METRICS OF THE CAMPAIGN TOTAL TAB VIEWS 2,961 TOTAL PARTICIPATION 4,494 TOTAL IMAGES UPLOADED 1,810 14. THANK YOU