JUST BELIEVE CLOTHING

ZAMENA DHANJI, STEPHANIE PALETTE, ALISON CHARAMELLA,

KRISTEN AVERY

Twitter.

Online social networking and micro blogging service

Created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass.

Based in San Francisco and has offices in NYC, Boston, San Antonio, & Detroit.

By 2012, there were 500 million users who posted 340 million tweets per day

Can be accessed through website interface, SMS, or mobile app

Benefits of Twitter

Ability to post quick “tweets” encourages people to register as well as use this platform to comment and share attitudes on company brands/products

Great way to advertise for companies because their tweets can be seen and acknowledged by anyone not just registered users

Smaller business can access self-service tools, Larger brands can work freckly with Twitter Ad specialists

Facebook.

Mark Zuckerberg launched Facebook in 2004

Originally used as a social media platform for students within Harvard University

2006, Facebook was available to anyone with registered email address

2007, Facebook sold 1.6% stake to Microsoft and because of this, other investors began to put money towards Facebook

Benefits of Facebook

Microsoft helped the company create new applications and add tools for advertising

Introduced business pages to market a company’s product

ideal platform for advertisers to reach their target market in a way that is tailored to that specific user

Tumblr.

Launched in 2007 by David Karp; Creator

Acquired by Yahoo in 2013

Based in New York City

Social networking website for blogging

Combines the social sharing of Facebook & Twitter in a blogging format

Users choose to follow other Tumblr users to share blogs on their dashboards (newsfeed)

Benefits of Tumblr

Easy to update from your mobile phone, browser or desktop

Followers may reblog your content to reach a larger audience

Tumblr users can easily move from blog to website

Link Tumblr to Twitter & Facebook

Supports highly visual videos, pictures and music

To date, there are 173 million blogs, 77 billion posts and 125 thousand new users daily

Instagram.Free photo sharing application that allows users to take photos, apply a filter to it, & apply caption

Kevin Systrom & Mike Kreiger developed the application

2012, Facebook Acquired Instagram

Based on friends and followers

Popular platform for photo and video sharing

Benefits of InstagramLets you see which of your Twitter/Facebook friends are using Instagram & suggests users you may like

Developed public application program interface (API)

Search and view specific hashtags through API

By coming across certain pictures from tags, business owners can see how, where, when their products are being used

Pinterest.

Founded by Ben Silbermann, Paul Sciarra, and Eva Sharp

Launched in March 2010 by invite only

This site is a tool that people use to collect ideas for their different projects and interest

Pinterest offer different boards (pinboards) to allow users to save and categorize images according to their own interests.

Benefits of Pinterest

Businesses that use the Pin It button often see big lifts in ref feral traffic

Allows users to include logos, graphics, and any other designation that identifies Pinterest as the source of any product/service

Business owners can advertise products with images as well as post describing the image

WE CHOSE…

FACEBOOK INSTAGRAM

FACEBOOKMOST DOMINANT SOCIAL MEDIA PLATFORM

GREAT WAY FOR SMALL BUSINESSES TO EXPAND THEIR COMPANY

JUST BELIEVE CLOTHING HAS HIGHEST FOLLOWING OUT OF ALL SOCIAL MEDIA PLATFORMS WITH 609 LIKES

PROMOTIONS & ADVERTISEMENTS WILL NOT GO UNNOTICED

EXPANSION INTO FACEBOOKASK FOR CUSTOMER TO SEND REVIEWS

OFFER FREE GIFTS WITH PURCHASE OR DISCOUNT FOR REVIEWS

PROMOTIONS LEAD TO FEEDBACK AND “LIKES”

OFFER SMALL REWARDS FOR “LIKES” AS INCENTIVE

FACEBOOK

INSTAGRAM

JUST BELIEVE CLOTHING PAGE HAS THE SECOND HIGHEST FOLLOWING

ONE OF THE MOST POPULAR PLATFORMS FOR PHOTO AND VIDEO SHARING

SEARCH AND VIEW IMAGES THROUGH HASHTAGS & GEOTAGS

VITAL FOR LOCAL BUSINESSES AND VENUES

EXPANSION INTO INSTAGRAM

LINK FACEBOOK PAGE TO ATTRACT A BIGGER AUDIENCE

GIVEAWAYS TO CUSTOMERS WHO PROMOTE & TAG PRODUCTS

VIEW CUSTOMER BASE TO EXPAND LINE

INSTAGRAM

let’s expand into

Expand into items that can also be screen printed (different styles of T-shirts, sweatshirts, tank tops)

Provide more inspirational quotes with Just Believe logo

Allow customer to create their own Just Believe product by choosing colors, designs, & styles

Add a creative line of unisex socks

Socks can be used for a free giveaway or gift with purchase

Benefits of Expanding

Increase both sales & profits

Business can reach greater & larger demographic

Allowing customers the opportunity to create their own product will inspire them to believe in themselves

Adds a unique and personalized twist to the growing company

WE IN YOU JENNA!