Introducing

Project Keexs

By

Babajide Ipaye,

Founder & CEO

August 28th , 2015

Introduction  to  Nigeria’s  Challenges  My country Nigeria of 170  million  people.  Some  call  us  the  “Giant  of  Africa”  others  call  us  the  “Giant  disappointment  of  Africa”  due  to  the  many  problems  which  include:1. Corruption - Transparency International deemed Nigeria one of the most corrupt

nations in the world (33rd most corrupt country in 2013).

2. Crime and terrorism - specifically Boko Haram insurgency

3. Unemployment- 24% of Nigerians are unemployed. Official Nigerian statistics say

38% of those under 24 are unemployed, World Bank estimates closer to 80%.

4. Education and university systems - Low budget allocation to education and very

low quality graduates with more preference for foreign education by employers

5. The environment and healthcare- Several oil spills per year in Niger Delta and

average life expectancy is 38.3 (WHO Report) one of the lowest in Africa.

6. Infrastructure - unreliable power supply, poor roads and public amenities

7. Women issues – Archaic traditions, women discrimination and violence.

8. Lack of Civic Pride and Patriotism in Nigeria - Nigerians suffers from a deficit of

civic pride and collective responsibility. Preference to procure foreign goods

9. Deceptive Fraud -419 crimes: The stories and experiences are endless worldwide

What's the Possible Solution:“We the citizens need to take more individual and collective initiatives towardscorrecting some of our social issues (Economy & society ) rather than sitting aroundcomplaining and waiting for our leaders to solve everything– Jide Ipaye”

My Contribution:Build a world class footwear brand that will have manufacturing setup in Nigeria,

creating economic empowerment opportunity for thousands as well as giving 10% of

all sales towards correcting some of our social challenges first in Nigeria, Africa and

then Globally.

How to Achieve this:1. 1st Sept to 4th Dec 2015 - Crowd fund to raise the total sum of $3,000,000

2. 6th Dec 2015 to 30th June 2016 –Launch brand & Outsource initial manufacturing

3. 6th Dec 2015 to 30th June 2016- Acquire world class knowledge to build factory

4. 1st July 2016 – Setup world-class Footwear Plant in Nigeria & commence

operations

1. Get Gov. support & concessions

2. Start with simplest product line & ramp up production ( flip flops, sandals, espadrilles, sneakers)

3. Sell, sell, sell ( increase sales and 10% contribution to social causes)

4. Latest 1st Dec 2016 – Assemble & ship the world smartest Shoe made in Africa!

5. 2017 Export to Africa and the rest of the world

The Keexs Project Impact Strategy

Our social impact will be delivered the i3 way:

1. Inform: Keep telling the world about the

social issues that exist

2. Inspire: Tell stories of society influencers

and and inspire others about their social

concerns

3. Invest: Focus on sustainable & scalable

projects –Teach them how to fish & not

give them fish!

Keexs Project Visionary Milestones

1st Sept 2015

Pre-Crowd Fund Launch• Raise

2million

backers in

60 days

(Implemnt

Market &

brand

strat)

• Keexs

Admin &

team

ready

4th Nov 2015

End of Pre-Crowdfund

Launch• Get 2 mill.

backers in

60 days

(Facebook,

twitter,

linkedin,

Instagram,

Youtube

blogs,Print

,TV,Radio,

Internet…)

5th Nov 2015

Crowdfund campaign Launch• Run on

kickstarter

• 50% of

$3m

stretch

goal in 10

days

• 70% in 20

days

• 100% in

25 days

5th Dec 2015

End of Crowdfund campaign• $3m

stretch

goal

achieved

• News

update,

thank

everyone

& remind

of launch

6th Dec 2015

Official Keexs Brand Launch• $100+

backers to

attend/VIP

• Sell online

(keexs

portal/mar

ket places)

• Sell offline

Recruit

Agents/Re

sellers

6Dec  ‘15  –30  Jun  ‘16Reinforce Keexs Brand• In 6-8wks deliver all

backers promises

• Outsource manufct.

• Start SLEM Masters

& conduct R&D

• Prod Dev., Sales &

marketing, stocking

• Arrange Logistics

for Tech partners

for factory setup &

Nigerian Gov. Suprt

1st July 2016

Setup Footwear Plant in Nigeria• Get Gov. support

& concessions

• Start with

simplest product

line & ramp up

Sell, sell, sell

• Start social

change programs

• Latest 1st Dec

2016 – Assemble smart Shoe in Africa!

1st of Sept 2015 1st of Dec 2016

Crowd funding Campaign Reward StructureBackersums

Product Perk 1 Perk 2 Perk 3-General

Reward

Possible

Projections

$10 Thank you T-shirt!

Keexs branded T-shirt with

strong marketing message and

maybe name of buyer included.

• Keexs Hall of Fame

• Keexs Community

• Become

Agent/seller

100k backs x

$10 = $1m

$20 Flip-Flops

Limited Editions

SAME 50,000 backs

x $20 =$1m

$50 Sandals,sneakers

& Espadrilles

Customer can choose just one

out of the range of products

SAME 20,000 backs

x $50 =$1m

$75 Sneakers SAME

$100 Sneakers (

leather material)

Guest invite

to product

launch

SAME 10,000 backs

x $100= $1m

$150 Sneakers X 2 SAME SAME

$250 Sneakers x 3 +

Flip Flops x2

SAME SAME

$500 2 x All products SAME SAME 2,000 backs

x$500 = $1m

$1,000 Lifetime

subscriber

Can choose 1 of each style at

launch. Can choose 2 shoes from

all new collections for life

SAME SAME

$5,000 Design your own

shoes

Create shoe brand as Keexs

subsidiary, launch at party, work

with us to create design

SAME SAME

$3 million Fund raising milestone approach

Funding Stages

Amount Milestone Accomplished Timelines

1 $25,000 Launch limited editions and supply promises to backers

5 products ( T-shirts, Flip-Flops, Sandals, Espadrilles& Sneakers)

Achievedover 12 m

onths

2 $75,000 Unlock almost 15 color combinations of existing collections and

adding more products including mid tops and high tops

3 $150,000 Unlock range of Sports footwear ( football, running , walking e.t.c)

4 $250,000 Setup Keexs Technical and Innovation Center in partnership with

SLEM – Footwear Academy, Footwear profiling services, Footwear

R &D for Nigerian and African market, 3D scanning, 3D printing

Building local skills prior to setting up of factory.

5. $350,000 Unlock custom footwear products including orthotics , insoles and

special needs footwear

6 $500,000 Setup factory in Nigerian and commence productions , Sales and

10% social contribution

7 $1,000,000 Production of the first smart shoe in Africa ( for the blind, sports

enthusiast and health conscious people )

8 $3,000,000 Commercial exportation of all Keexs product to Africa and the rest

of the world2017

Keexs Social Impact Projects

No Challenges Potential strategic Partners

Possibly Sustainable Initiatives

1 Unemployment Keexs , Leap Africa,

Fate Foundation

• Keexs- 100,000 or more Job

opportunities through the Keexs

Community

• Agents – Resellers of products and

suppliers of raw materials, goods

and services

• Ambassadors- work with us to

drive social change

• Designers – collaborating with us

to design new products and

benefit from royalties

• Leap Africa & Fate Foundation – develop

Social Entrepreneurs &

Entrepreneurship programs

2 Poverty Alleviation Keexs 10% sales

contribution

Entrepreneurial, Social enterprise trainings,

Micro lending, Keexs Academy

We intend to focus on lean administrative overheads and projects that are

sustainable and can refund themselves after initial investments. We may also start

with just one or two projects and scale up over time

Keexs Business Launch Team

Jide Ipaye (Nigerian)Founder & CEO

A visionary and a salesman with a

heart. What an awesome

combination!

Bukky Adewolu (Nigerian)Financial Controller

No penny unaccounted for under

her watch. Shrewd and analytical.

Behold our bean counter!

Erik-John Koevoets (Dutch)Visuals Director

He evokes emotions and action

with visuals and he has been

doing this for 30 years. Can you

believe that!

Uzo Okoye (Nigerian) Brand & Comms Director

He’s  got  vast  experience  across  the marketing communications

disciplines.Absolute genius!

Eva Klabalova (Czech)Designs Director

She eats footwear design

and ethical footwear

production for breakfast,

lunch & dinner!

TBA (Nigerian)

Social Change DirectorA great

personality

with

business

acumen

and also a

humanitari

an.. how

touching!

Moyo Olowo (British)International Markets DirectorA sneaker head and a restless

soul; He is our uncle travelling

Matt!

Kabaccha Shoes on Kickstarter

• Funding period: Feb 2nd - Mar 14 2015 (40 days)

• 1,571 backers pledged $417,856 to the project

Colorful, comfortable & affordable

leather shoes hand-crafted in Italy by

artisan shoemakers.

They are Just Colorful shoes with no Impact.. We will

make Keexs fun and colorful  …but  we  can  do  a  lot more! We can raise the

$3million dollars and create a positive impact in Nigeria,

Africa and the Rest of the world

Founder’s  Proposed  Recipe  for  Success• I have been blessed with a diverse background; a Bsc graduate in Microbiology from

the University of Lagos and garnered over 14 years experience in Information

Technology, Consulting, Strategy (previous work experience in multinationals Guinness

and Total) as well as founding 3 startups:

– Torque Technologies

– Business Minds

– And 3CNET

– Google  me  up  “  Babajide Ipaye”

• Attended Sneaker design course at SLEM institute in Waalwijk,Holland. The only

institute in the world for Footwear innovation that has pioneered 3D footwear printing

as well as included sensors in Shoes that can talk to you and your phone

• Shot a 3-minute video pitch whilst in Amsterdam, being edited & ready in 1 week.

• Business incorporation international & Nigeria with World-class business launch team.

• Designed footwear collection and securing outsourced manufacturing engagement

• Enrolled for 9 month masters in footwear innovation program at SLEM starting in

November 2015 to learn: Footwear Manufacturing technologies, Footwear Design,

Footwear forecasting and Footwear Business modeling

• Engaged the Services of the Best crowdfunding consultant based internationally and

has led several previously successful projects.

• We will also be partnering with NGOs, Media, Private sector, Government and as many

people as possible that believe and are willing to support this initiative.

Roadshow to 10 University Campuses in Nigeria!

I will embark on

a road show to

10 University

campuses to

speak with at

least 1,000

students in each

university and

get their support

for this project

by telling their

friends to join

the social media

groups as well as

making pledges

towards the

project.

Jide shares vision at SLEM Footwear innovation institute in Waalwijk, Holland 10th Aug, 2015( L-R) Jide Ipaye-project visionary, Nicoline Van Enter- Professor at SLEM and course mates

• First of this kind of project in Africa! Global exposure on this project as

we will reinforce with all forms of Media (Radio, TV, Print & online) and

speaking events (online and offline).

• Periodic free offers/samples on new collections as well as contributions

to Product Dev.

• Recognition in the Keexs Hall of fame as a backer of this project

• Exclusive Keexs Community membership with opportunity to play at

least 1 of 3 roles:

– Ambassadors: Partner with us to drive a social cause you believe in

– Agents: Exclusive reseller of our products and make great margins

– Designers: Partner with us to design new footwear and innovative solutions.

• Share with us your current skills and we compare to our project

needs..volunteer work is preferable.

• There may be job opportunities after successful project launch

• Join facebook Page and invite other friends. We need 2 million

fans within 60 days i.e 1st sept to 30th October

• Back the crowdfunding project with at least $50 . We launch

30days crowdfunding campaign from 5th of November to 5th of

December on www.kickstarter.com .

• Engage Social media and fans to to pledge $30 at least! By paying

a minimum average of $30 to pre-order products or get rewards.

i.e if 5% of the total fan base contribute $30 each we can raise

$3,000,000 ( i.e 2million x 5% = 100,000 x $30)

• Similar project called Kabaccha shoes on kickstater achieved about

$400,000  this  year  (please  Google  “kabaccha shoes kickstarter”)

• Upon achieving our $3m goal we will enter the Guinness book of records as the highest funded shoe project as well as first African made smart shoe.

“Continuous effort -not strength or intelligence -is the key to unlocking our potential”-Winston Churchill

Join  “Project  Keex”  page  on  Facebook  :  https://www.facebook.com/pages/Project-Keexs/997513430311681