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Purchasing program of African-manufactured apparel for export to the U.S. to help reduce poverty. Provides HBCU students with choices to purchase African-manufactured apparel, includingt-shirts, jeans and jackets, from campus stores.
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Purchase for AfricaEmpowering Africa through Socially
Conscious Buying
The Whitaker Group
What is Purchase for Africa?
Purchasing program of African-manufactured apparel for export to the U.S. to help reduce poverty.
Provides HBCU students with choices to purchase African-manufactured apparel, includingt-shirts, jeans and jackets, from campus stores.
This single act of purchasing from African manufacturers will provide income, jobs, hope & opportunity -- to the poorest people of the world -- who live in Africa.
People Helping People
Reduces Poverty in poorest countries in the world
Creates socially conscious buying power among HBCUs on international level
Maintains jobs for women workrkers caring for extended families, many infected with HIV/AIDS
Stirs potential African student interest in attending HBCUs
Why Should HBCUs Care?
Africa is the only region of the world getting poorer HBCUs can help
change this paradigm
Propels HBCUs as key players in U.S. Trade Agenda
Increases socially-conscious buying and potentially increases sales in campus stores
African Americans’ ImpressivePurchasing Power
2007: $845 billion up 166% in 17 years (1990: $318 billion)
2012: $1 trillion (projection)
1
African American Teenage Consumers: Spend almost $96 more than U.S. teens 2
]
“
Source: [1] University of Georgia’s Selig Center for Economic Growthwww.magazine.org[2] Ibid (magazine.org)
Trade-Led Development in Africa Africa Growth & Opportunity Act (AGOA)
AGOA is a preferential program allowing most all African products to be imported into U.S. without duties and quotas from 40 sub-Saharan countries.
AGOA was designed to help create jobs and economic development in Africa
300,000 jobs created in Africa since 2000 $86.1 billion annual exports under AGOA
African countries’ eligibility for AGOA is based on commitments to:
Political Pluralism Rule of Law Workers Rights
Success Stories: Lesotho and Uganda
Success & Hope Lesotho & Uganda
Ethnically Sewn – Ethically Worn
Lesotho Apparel Industry 39,000 factory workers 85% women are heads of
households supporting 5 extended family members
Uganda Cotton Sector 52,000 involved in cotton
production High quality organic
cotton
Africa Needs You
Build on Common Heritage
Join in Fighting Poverty
Create New Historical Footprint
Moving Forward
Commit to increase African-made clothing in HBCU student stores by:
20% by 2010
Communicate directly with sourcing agents in Africa via Purchase for Africa program