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Agenda: E-Commerce Tool Kit
Website Check Up Informational E-commerce
Social Networking Internal External
Your Plan
To Here…
To Here….
What is My Objective? Informational E-Commerce Commitment How Do I Decide?
Customer: Demographics Resources—maintenance, experience,
money Goals and Objectives?
Domain Name Registration Register own name
http://whois.domaintools.com Where to Register
Hosting Company-Server Go Daddy look up to see if the domain name is
taken “Mom and Pop Web Person” like a Reseller
who owns a company that hosts, builds and does maintenance
See Point #1
Informational Site
Resources Do-It-Yourself Hire a contractor-make sure it includes
updates Sources: Freelancer, Guru, and O-Desk Images: i-stock photo
E-Commerce Options Template Stores and Customized
1. Examples of Stores1. http://
smallbusiness.yahoo.com/ecommerce/index.php?
2. www.volusion.com3. www.businesscatalyst.com
2. Pros and Cons3. How Do I Not Get Taken
1. Resources2. Referrals3. Research
E-Commerce Site
Where Do I Start? Look and Feel of Site? What Do I Like and Don’t Like? Who Will I Need?
Designer-Look and Feel Programmer/Developer: Behind the scenes
technical and functionality, writes code, tests code, makes sure site is functioning
Webmaster-on-going updates and changes SEO-Search Engine Optimization M or Mobile Commerce: The New Wave
Social Networking
Social networking is the grouping of individuals into specific groups.
Social networking websites function like an online community of internet users where members can share common interests in hobbies, religion, or politics.
Social Networking For Business
Marketing to Current and Prospective Customers
Finding Contacts: Sales Reps or Manufacturers
Hiring Good People Expert-making Monitor Competition Public Relations Focus Groups
Social Networking: Gender DifferencesSource: Empathica
Men1. 36% look for
information2. 33% look for coupon
and promotions 3. 37% use social
media to comparison shop
4. 28% recommend brand through social media
Women 1. 28% look for
information2. 47% look for coupon
and promotions3. 36% use social
media to comparison shop
4. 35% recommend a brand through social media
Social Networking: External
Social Networking 411
Integrate, Connect, Engage vs. Inform, Inform, Persuade, Remind
Key: Provide Value through relevant content!
Remember: Your customers and competitors are here!
Web of Friends!
Linked In 50 million professionals Built upon trusted connections and
relationships, LinkedIn has established the world's largest and most powerful community of professionals,
Over 200 countries, 170 industries, all of the Fortune 500 companies.
U.S. Demographics 52% Male 48% Female 69% $60,000+ per year income
Demographics 500+ million Age
18-34 28.0% 35-49 32.0% 50-64 20.5%
Household Income $25,000-$49,000 21.0% $50,000-$74,000 26.4% $74,000-$99,000 19.1% $100,000-$149,000 16.4% $150,000 7.8%
Female 57% Male 43%
Usage 5 Hours 25 minutes every day! Search engines such as Google and
Yahoo are averaging 1.5-2 hours per day.
Over two million sites use Facebook as their social media platform to make their experiences social.
10,000 sites are added daily.
Sign Up Create a Page for My Business
Will run off of your page or create a separate**
Add picture and decide how and who Make sure you have links to your FB page
on your email newsletters, home page of your site advertising, and other correspondence.
The Most Important Social Media Tool on Facebook
What it does: Facebook users can “Like” a web page, and add to their newsfeed and social graph.
Users click the “Like” button and create a feed story, which can be seen by their friends at Facebook.com.
Products to Engage Users Official Page for sharing relevant
content Free Tabs: photos, video, events Custom Tabs: Blog Feed, Shop Ads:
Key: integrated! Marketplace: pull info from profile
impressions, clicks Engagement: event, cause, promote action Premium: Action ads
Traffic, Engagement, Insights
Helps drive traffic to your site. Allows visitors to engage longer. Provides tools to understand user
behavior, what works and what does not.
Facebook Examples
http://www.facebook.com/Sephora http://www.facebook.com/
victoriassecret http://www.facebook.com/Lacoste http://www.facebook.com/pages/Wi
chita-KS/Anns-Fashions http://www.facebook.com/
BlackCatPlus
Twitter allows retailers to monitor what is being said about them and can be used as a way to share deals and coupons, promote contests or as a way for customers to put a human face to the company brand name.
Twitter Demographics
Age 18-34 28.5% 35-49 348% 50-64 22.9%
Household Income $25,000-$49,000
20.8% $50,000-$74,000
23.9% $75,000-$99,000
18.8% 100,000+27%
Female 56% Male 44%
Passive: Listen to what is being
said about them and products
Active: Daily tweets on
anything related to market, customers, and sending Twitter only promos, and encouraging two-way dialogue that can turn Twitter into a new form of customer service
Anne Agoren Izzi Bag
Delight.com
You Tube
Age 18-34 26.5% 35-49 29.5% 50-64 20.5% 65+ 8.2%
Household Income $25,000-$49,000 23.5% $50,000-$74,000 25.9% $75,000-$99,000 18.0% $100,000+ 21.9%
Internal Marketing Email
Newsletters: Constant Contact iContact
Blogging-Video is now the rage use a Flip camera and post it to your You Tube Channel and on FB
Product Descriptions Ratings and Reviews Social Shopping Sites: Style Feeder
My Action Plan
Decide Start Do
Q and A
