MAGAZINE SELLING POINTS

By Aydan James Kelly

THE MAGAZINE I HAVE CHOSEN TO LOOK AT IS NME

WHAT ARE THE SELL ING POINTS OF NME

An interesting image, often of a well known and well liked character

associated with the genre, often someone with controversial opinions (for

example Morrisey or Liam Gallagher).

This is also often paired with a controversial quote, hinting at what kind of

article will be inside and the content of the article.

A right hand third with other interesting bands/musicians and articles.

WHAT K IND OF DEMOGRAPHIC IS NME GENERALLY ASSOCIATED WITH NME?

The general demographic of NME is probably a mix of mostly D and E, (semi skilled

students) along with smaller amounts of A, B, C1 and C2.

Age ranges of the audience would probably be mainly students, but would range to

most more mature audiences also, as it focuses on older music as well as newer.

Interesting/ well known person associated with the genre

Eye catching, controversial quote

Listing of contents to interest readers

Bold colour scheme, catches eye of the reader

Words like exclusive attract attention, implying information that can’t be found

elsewhere

Well known masthead attracts repeat readers and implies quality