@imranghory

Terrible PitchingHow to scare away friends, family

and strangers(or not)

@imranghory

The Bad PitchIt’s a great product, everyone will want it. You know people love pets and animals, it’s a huge market and incredibly social. People spend crazy amounts of money on their animals, so we’re making a game changing site that will let people who loves pets but don’t have them to get access to animal for short periods of time by matching...

@imranghory

Rule #1The first sentence should explain what the startup does

TEST IT!

@imranghory

AirBnb for Cat Rentals

@imranghory

Corollary #1

Don’t worry about comparing your startup to other companies

@imranghory

Don’t (just) describe your users

There are lots of people who want to rent their cats out and lots of people who want

to rent them.

@imranghory

Rule #2: Tell a StorySo John’s going on holiday for two weeks but doesn’t like the idea of putting his cat Garfield in a cattery. Liz loves cats but can’t make the long-term commitment to ownership. We pair them up so Liz can rent John’s cat while he’s on holiday and everyone’s happy!

@imranghory

Rule #3

Talk about the alternatives

Don’t pretend competitors don’t exist

@imranghory

Rule #4

Where are you at ?

Idea? Launched? Raising funding ?

@imranghory

The Rules Rule 1: Your first sentence should describe what your startup doesRule 2: Tell a storyRule 3: Talk about the alternativesRule 4: Talk about where you areRule 5: Keep it short (<2 min)