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The 5 Do’s and Don’t’s in
Jewelry Photography
Learn to be a pro in taking photos of your jewelry pieces.
Some businesses still do not have the
means to hire services like advertising,
marketing, and photography. This is
particularly the case with startup
businesses. The first two, however, are
becoming easier with the help of social
media. One can maximize your business’
exposure by utilizing free social media
tools. As for photography, you will need
to hire a professional if you want
gorgeous photos.
To solve this problem, we have gathered some product photography tips for you to take great pictures
of your wholesale fashion jewelry without having to spend much. Without further ado, here are the
five do’s and five don’t’s of jewelry photography.
Do’s
1. Natural light
The light of the setting sun gives off a warm vibe in photos.
Yes, natural lighting is the way to go! I especially like the light of the setting sun because pictures look
warming and more inviting. Avoid direct sunlight, though, as it casts ugly shadows to the pieces and hence
creating much contrast. If you need to take photos at night, use a lightbox to diffuse bulb lighting. Use
the daylight bulbs instead of warm whites to avoid yellow looking jewelry. Lastly, don’t ever use the
camera flash as it’s too bright, especially if you need close-up shots.
2. Macro
The macro setting gives you a detailed shot of the jewelry piece.
Always use the macro setting when taking photos of jewelry. With this setting, your customers will be
able to see the intricate designs of your pieces. The details are important, especially if you have picky
customers. The macro setting is available in almost all cameras, even on your camera phones and tablets.
3. Lots of shots
Take lots of shots in different angles to showcase your wholesale fashion jewelry pieces.
One or two shots are not enough. Remember that aside from getting the perfect shot, you also need to
take photos in different angles for the benefit of your customers. Allow them so see the product in
various views to further convince them how beautiful your products are. Taking many shots also gives
you more pictures to use in your marketing or advertising campaigns without having to use the same
photo over and over again.
4. Tripod
Invest in a steady tripod for clearer photos.
To avoid ending up with blurry shots, use a handy dandy tripod. Get sharp and crisp clear images with a
sturdy camera support. Don’t settle for the cheap ones as they tend to be flimsy. Invest in a good quality
tripod that will last for longer.
5. Edit
Always edit your product photos.
Edit the photos to make them look crisper and sharper. Remember not to overdo it, though, as they
might not look real or natural. Even if you’re not a skilled photo editor, you can easily tweak your photos.
Just adjust the light levels, color balance, and use the cropping tool. And of course, you can always watch
a YouTube video on Photoshop editing if you need any help.
Don’t’s
1. Bad background
Avoid a busy, complex background! Product photos should be made as clean as possible, and the focus
of the eyes should only be on the product. White or any neutral background is the best choice as it
makes the jewelry, or any product for that matter, stand out. Stay away from clutter!
Avoid a complex, busy background for your product shots.
2. Unnecessary props
Do not include unnecessary stuff in the frame to avoid losing focus.
Putting unnecessary props leads to getting a busy, complex background. Customers will be distracted
with too much going on in the photo and hence, the focus is lost. If you need props, just use jewelry
displays or take macro shots of a model wearing the pieces.
3. Blurry shots
Don’t use blurry photos; they hurt the eyes!
Don’t use blurry pictures! Even if you think the photo captured the best angle of the jewelry, a blurry
picture will do you no good. Your customers will lose interest in the product because they cannot see
a clear representation of the piece they are about to buy. Worst case scenario is, they’ll think that
you’re a scam business selling low-quality products.
4. Inconsistent style
A product page with photos of Inconsistent style looks incompetent.
Never go for an inconsistent style; cohesiveness is the key. Your product photos should have the same
lighting, camera settings, background, props, and size. Otherwise, the product category page of your
website or photo gallery will look all messed up. Follow the likes of style influencers on Instagram. All
the photos have one color palette and photo style. Doing the same with your product photos will be
aesthetically pleasing and will attract more customers.
5. Unedited photos
This dark photo needs to be brightened up and sharpened!
Never settle for unedited photos! Tweaking them is important, as you would want crisp, clear photos
for your customers to look at. Check the brightness and contrast, as well as the size. Same goes for
bad photoshop editing. Poor retouching screams fake so take your time in editing your photos.