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The Evolution of Online Dating IS  THE  SUCCESS  OF  ONLINE  DATING  COMPANIES  DEPENDENT  ON  TECHNOLOGY  DEVELOPMENT?  

By:  Brianne  Moore    

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Stigma has surrounded the act of online dating.

Online dating … - not safe - for ‘losers’ - for people who are desperate  

Prior to the late 1990’s online dating was not a popular phenomena.  

[1]  

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Online dating service sites collect personal data.

Individuals were afraid to reveal personal information.  

[2]  

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These services did

gain momentum

and became

appealing to

individuals. It

became a

popular trend.

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The evolution of online dating can be classified into three generations. [3]  

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FIRST  GENERATION  –  ONLINE  PERSONAL  ADS  

Online advertisements

attracted individuals to

attend face – to – face

meet ups.  

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Potential romantic

partners were

introduced to test

compatibility,

and it was then decided weather

they would or

not be willing to meet.

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The advancement of social media

simplified communication.

Partners could now engage with

one and other online.

 

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The result of successful matches fueled the trend. Seeing more engage and be confortable to communicate romantically online.

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Meeting people online became common among those between the ages of 25 – 34 years old

SECOND  GENERATION  –  ALGORITHM  BASED  

[4]  

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Online dating sites developed profile matching based off

mathematical algorithms.

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Sites such as eHarmony,

OkCupid and Match.com match

individuals based off of match

percentages. �

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This  calculates  and  measures  how  much  users  have  in  common  based  on  a  series  of  input  quesNons  and  responses.    [5]  

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As the site’s collection of data grows the algorithm grows smarter �

Generating better and more accurate matches �

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With  the  high  popularity  among  those  using  online  da:ng,  sites  have  recognized  the  conveniences  users  desire  and  have  progressed  to  meet  demands.      

THIRD  GENERATION  –  SMART  PHONE  BASED  

[6]  

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One in five American’s now use

online dating apps in

pursuit of meeting a

significant other.

-Source: Pew Research Center

[4]  

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Tinder Has shown the most success in doing this

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The app has removed the questionnaire component, as they believe visual photographic clues can reveal even more about someone [7]  

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All it takes is a few s e c o n d s to grab someone’s attention. [8]  

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Tinder works – the app has 10 million users daily!

!- Source: Digital Marketing Stats/Strategy/Gadgets !

[9]  

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Selfies are now a way to define oneself and develop a ‘social self’. Snapping a pic has become routine and uploading has been made easier than ever [10]  

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Online dating sites are growing at a

rate of 70% per year -­‐  Source:  The  Guardian

[11]  

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They continuously are adapting and growing to individual’s ‘digital attachment’ [12]  

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Seeing that one’s next relationship

may just be a click away

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Works  Cited      •  1.  Tracy,  J.  (2013).  Online  Da:ng  FAQ.  Online  Da4ng  Magazine.  

•  2.  Dwoskin,  E.  (2015).  Where  Were  You  3  Minutes  Ago?  Your  Apps  Know.  The  Wallstreet  Journal.      •  3.  Finkel,  E.  J.,  Eastwick,  P.,  Karney,  B.  R.,  Reis,  H.T.,  &  Sprecher,  S.  (2012).  Online  Da:ng:  A  Cri:cal  Analysis  From  the  

 Perspec:ve  of  Psychological  Science.  Associa4on  For  Psychological  Science.    •  4.  Smith,  A.  &  Anderson,  M.  (2015).  5  Facts  About  Online  Da:ng.  Pew  Research  Center.    

•  5.  Harrington,  R.  (2015).  Da:ng  Services  Tinker  with  the  Algorithms  of  Love.  Scien4fic  American.    

•  6.  Wortham,  J.  (2014).  I  Had  a  Nice  Time  With  You.  On  The  App.  The  New  York  Times.    

•  7.  Bilton,  N.  (2014).  Tinder,  the  Fast  –  Growing  Da:ng  App,  Taps  an  Age  –  Old  Truth.  The  New  York  Times.    

•  8.  Boyd.  D.  (2014).  Why  Snap  Chat  Is  Valuable:  It’s  All  About  Afen:on.  LinkedIn.  

•  9.  Smith,  C.  (2015).  By  the  Numbers:  17  Impressive  Tinder  Sta:s:cs.  Digital  Marke4ng  Stats/Strategy/Gadgets.        •  10.  Erickson,  C.  (2013).  The  Social  Psychology  of  the  Selfie.  Mashable.    

•  11.  Jeffries,  S.  (2012).  Is  Online  Da:ng  Destroying  Love?  The  Guardian.    

•  12.  Dodgen  –  Magee,  D.  (2015).  Therapy  in  an  Age  of  Digital  Afachment.  California  Southern  Lectures.  California    Southern  University.