A PASSION FOR PEARLS INSPIRES EXQUISITE NEW JEWELRY COLLECTION

~ Mom-Entrepreneur and Skilled Pearl Grader Breathes New Life into a Timeless Fashion Accessory ~

July 6, 2011 – Thomson, Georgia – Like so many women, India Rows has always admired the way a string of delicate pearls around the neck can turn an ordinary outfit into one that radiates with sophistication. Pearls, after all, have a unique way of being impervious to fleeting fashion trends and, as they say, a woman can never go wrong with pearls.

Rows, a certified pearl grader from the Gemological Institute of America, took her deep-rooted affinity for this vintage gem and launched The Pearl Girls (www.thepearlgirls.com) with the mission of bringing fine quality traditional and trendsetting pearl jewelry to the marketplace. The collection is an extraordinary mix of classic and contemporary pieces and there is truly something for every woman’s taste. Her line is designed to bring new appreciation for pearls to a new generation of increasingly trend-conscious women, while being a destination for devout and long-time pearl admirers, too. The collection includes necklaces, bracelets, and earrings featuring white, pink, mauve, gray and black cultured pearls. Rows uses her knowledge and training to personally select the pearls used in each piece, all of which come from the Orient where she makes several trips a year.

Second only to the superior quality of the pearls is the impressive variety of design choices. Designs are comprised of cascading, choker and chunky style necklaces, as well as more traditional single strands, bracelets that make a glamorous statement or add a touch of understated flair,

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pearl earrings that dazzle and dangle or add subtle substance to any outfit, and so much more.

Pearls may often spark images of a grandmother’s jewelry box or royalty, but The Pearl Girls collection changes that by offering modern pieces of pearl jewelry for special occasions and everyday accessorizing. The designs are fresh and hip without losing the splendor of what pearls are all about. At ThePearlGirls.com, customers will find spectacular pieces for brides and bridal parties, dainty pearls for little girls, lovely religious pieces, classic single and double strands, fabulous and fresh seasonal styles, and bold, original styles that are sure to have other women asking “Where did you get that?” The Fall/Winter Collection launches in September and the Spring/Summer Collection premiers each March and India is regularly adding new designs to the collection.

The Pearl Girls jewelry can be purchased in fine retail boutiques, children’s stores and religious specialty shops across the U.S. and locations can be found on the website. The jewelry may also be purchased online at www.thepearlgirls.com.

About India Rows

As a little girl growing up in the American South, India Rows naturally came to love the feminine, elegant and timeless style of pearls. She remembers playing dress up with her mother’s opera length pearls as a child and receiving her very first strand of pearls when she was 13 years old from her father. Years later in 2006, India and her husband decided to embrace their mutual love of travel and adventure with a journey to India, China and Vietnam. During these travels India simply fell in love with the stunning pearls indigenous to the region. In addition to buying multiple strands for herself, India decided to send some home to friends and family. The women in India’s life quickly became hooked on these outstanding gems! Upon

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returning to the U.S., India went back to work but continued to import pearls on the side. Soon she realized that she had discovered her passion. That same year India and her mom, Mary Dozier, traveled back to the Orient and began finding sources for gorgeous pearls. India had learned from her mom to create jewelry with meaning and she carries that philosophy into her business today.

In 2008, India attended the Gemological Institute of America (GIA) in California and received instruction on the art of grading pearls, and, this year she received her Graduate Pearls Diploma from the GIA. She uses this expert training to identify exceptional quality pearls on her frequent trips to the Orient. India enjoys the process of finding well-priced, magnificent pearls and incorporating these lustrous gems into gorgeous necklaces, bracelets and earrings. The Pearl Girls was officially launched in 2008 via home shows, trade shows and retailers in the southeastern U.S. In 2011, India launched the online retail shop at www.thepearlgirls.com and began selling wholesale.

Earlier this year, India and her mother traveled to the Zhejiang province in China, the source of a majority of the world’s freshwater pearls, to tour pearl farms and show customers the process of culturing freshwater pearls. The fascinating video can be viewed on YouTube at http://www.youtube.com/watch?v=NK9roDel3yE  Fundraising for worthy causes has always been important to India, who is a mother to a toddler and is expecting her second child in the fall. The Pearl Girls has held successful fundraisers for various schools, SafeHomes and The American Cancer Society, to name a few. This October, 25% of the total sales of the classic pink necklace and earrings will be contributed to the Susan G Komen Foundation. 

For media inquiries, sample or interview requests, please contact Wendy Roberts, Director of Public Relations, Orca

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Communications Unlimited LLC, at (406)752-2033 or wendy@orcapr.com.

To contact India Rows directly call 888-870-7390 or email India@ThePearlGirls.com.

About The Pearl Girls

Our mission at The Pearl Girls is to provide the best quality pearls in a variety of amazing designs. Under the direction of Certified Pearl Grader, India Rows, each year we travel to Hong Kong and hand select the finest cultured pearls to create our jewelry collections. We carry a dazzling Classic Collection. Each year we develop two Seasonal Collections featuring modern designs of these classic gems. Each collection is rich with a variety of cultured pearls from classic round pearls to baroque pearls. We also keep up with the latest advances in pearl culturing practices and designs.

The Pearl Girls jewelry is available online at www.ThePearlGirls.com and through fine retailers nationwide.

All pieces in The Pearl Girls line come with a Certificate of Authenticity.

Follow the The Pearl Girls online!

Website: http://www.thepearlgirls.comFacebook: http://www.facebook.com/thepearlgirlsTwitter: http://www.twitter.com/thepearlgirlsYoutube: http://www.youtube.com/thepearlgirls

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