We web company profile

WE FASHION

COMPANY INTRODUCTION

PRESENTED BY WE FASHION • JUNE 2010

COMPANY INTRODUCTION WE FASHION • JUNE 2010

CONTENTS

� LET’S INTRODUCE WE FASHION

� WE THE BRAND

� BRAND POSITION

� WE STRATEGY

� OUR CUSTOMERS

� COLLECTIONS

� STORES & STAFF

� LIVING THE BRAND


LET’S INTRODUCE WE FASHION

LET’S

INTRODUCE

WE FASHION

WE STORE NIJMEGEN • MARCH 24th, 2010




Every second someone makes a purchase

in one of the 230 WE shops in Europe.





WE Fashion sells more than six million T-shirts eac h year.





WE Fashion sells more than 200.000 suits each year.





If you start off in Amsterdam and tie together all the jeans

that WE Fashion sells every year, you can reach:

Berlin with the men’s jeans (648 km);

Luxembourg with the women’s jeans (371 km); and

Bern with the kids’ jeans (875 km).

WE THE BRAND


WE THE BRAND – OUR HISTORY

WE started in 1917 as a wholesale retailer. In 1962, we opened our first shop in

Amsterdam with the name Hij Menswear, followed in 1986 by ZIJ Womenswear.

The two merged into one business in 1999.

What else could we call ourselves, but WE?


WE THE BRAND - TODAY

WE Fashion is an international fashion company. With approximately 230 stores

And 3.000 employees, WE Fashion is represented in the Netherlands, Belgium,

Germany, France, Luxembourg and Switzerland. The organization's international

distribution centre and head office are based in Utrecht, the Netherlands.

WE Fashion is part of Logo International, a fashion group that owns a number of

well-known wholesale and retail fashion companies, Including O’Neill, Beldona,

Setpoint and Waalwear Men and Kids.


WE THE BRAND - TODAY

Stores

� The Netherlands 123

� Belgium 35

� Germany 32

� France 9

� Luxembourg 1

� Switzerland 30

= 230

Employees

� The Netherlands 1.800

� Belgium/France/

Luxembourg 500

� Germany 450

� Switzerland 250

= 3.000


WE THE BRAND – OUR MISSION

WE

INSPIRE

PEOPLE TO

HONOUR

THEIR

PERSONAL

STYLE.


WE THE BRAND – OUR VALUES

WE ARE PURE

We’re open, clear and take a no-nonsense

approach to everything we do.

WE ARE INSPIRING

We encourage people to develop and

express their own sense of style.

WE ARE SURPRISING

We dare to be funny and we dare to be

different.


WE THE BRAND – OUR SIGNATURE

WE Fashion develops contemporary collections with a North European feel.

Collections that are easy to combine. Not just with articles of clothing from the WE

Fashion collection, but also with anything that you already have in your wardrobe.


WE THE BRAND – OUR PROMISE

COMPANY INTRODUCTION WE FASHION • JUNE 2010Page 27

BRAND POSITION – WE MEN

Our maincompetitors


Fashion Sensibility

Avg

Uni

t Ret

ail P

rice

HIGH

TRADITIONAL PROGRESSIVE

LOW

CLASSIC MODERN CLASSIC

MODERN

M. EtamJBC

C&A

Mexx

EspritMango

G-Star

Diesel

Vögele Zara

LOW HIGHOur main

competitors

V&D

Hugo Boss

In-WearHilfiger denim

Vero Moda

Vanilia

Tommy

Sting

DKNY

Max Mara

DEPTDESIGNER

REMIX

Page 28

BRAND POSITION – WE WOMEN

H&M


Fashion Sensibility

Avg

Uni

t Ret

ail P

rice

HIGH

TRADITIONAL PROGRESSIVE

LOW

CLASSIC MODERN CLASSIC

MODERN

V&D

JBC

C&A

ZARA

Mexx

EspritScotch & Soda

G-Star

Diesel

Vögele

H&M

LOW HIGHOur main

competitors

Migros

RARE

KIDS POSITIONING Page 29

BRAND POSITION – WE KIDS


WE STRATEGY – 3 STEPS

3. ACCELERATEFurther Country differentiation

Expand Girls, Accessories, E-commerce, Franchise

Add new countries

2. EXPLORE GROWTH OPTIONSSet up further country differentiation

Pilot Girls, Accessories, Pilot E-commerce / Franchise

Improve product availabilityTest/Pilot further growth area’s

1. BUILD FOUNDATIONImprove Processes and Capabilities

Improve Positioning & ProductPrepare the organization for growth


WE STRATEGY – OUR WORLD IS CHANGING

Our future processes are defined by SPEED & INTEGRATION

WE STRATEGY WE STRATEGY WE STRATEGY WE STRATEGY ---- OUR WORLD IS CHANGINGOUR WORLD IS CHANGINGOUR WORLD IS CHANGINGOUR WORLD IS CHANGING


OUR PROFILE CUSTOMERS


OUR CUSTOMERS - CHRIS






OUR CUSTOMERS - LISA






COLLECTIONS

WE Fashion is a fashion brand that

makes it easy to create your own

style.

Our collections span every user

moment from casual to smart and

business. The entire collection is

designed to combine into looks for

every occassion and every style.


COLLECTIONS

� WE: collection for men and women within

the Casual, Smart and Business

segments. The WE Boys and WE Girls

collections are sold under the WE label

too.

� Blue Ridge : for all WE Fashion denim

collections.

� WE Ultimate : top-quality collection for

customers with refined taste. Available

for Men in Smart and Business.

� WE Fundamentals : pure, top-quality

products. 100% available. 100%

affordable. For Men, Women and Kids.


STORES & STAFF


NEW STORE CONCEPT

NIJMEGEN

WOLUWE/BRUSSELS

HARDERWIJK

DORDRECHT

HAMBURG ELBE


STORES & STAFF – NEW STORE CONCEPT

©RVDA



©RVDA



©RVDA



©RVDA


HAMBURG 2X (2010)

VIENNA 2X (2010)

LUZERN (2010)

BRUSSELS (2010)

NIJMEGEN (2010)

AMSTERDAM (2010)

STORES & STAFF – ROLL OUT NEW STORE CONCEPT


STORES & STAFF – NEW STORES

The store requirements for

flagship, medium and small stores are:

Catchment area:

� Minimum 200.000 inhabitants

� A1 locations

Shopping centre requirements are:

optionaloptionalrequiredGirls

optionaloptionalrequiredBoys

optionaloptionalrequiredWomen

optionalrequiredrequiredMen

9 - 12m12 - 14m12 - 16mFrontage

300 - 400400 - 600600 - 1000Minimum m²

SmallMediumFlagshipType

60 - 80Minimum % fashion

groundfloorPreferences

20.000Minimum m²

Shopping centre


LIVING THE BRAND – OUR COMPANY CULTURE


LIVING THE BRAND – WE CARE

� We are SA8000 certified.

� We are members of the BSCI.

� By the end of 2012, 10% of our

collection will be made from

sustainable materials.

� We donate leftover clothing to

charitable organizations.

� We focus on Fashion &

Education. We believe

education is the only route to

create a sustainable World and

WE working environment.


THANKS!

Lifestyle

We web company profile