You Said You “Like” Me But You Never Call

Building a Community on Facebook

Joanne McGonagleAuthor, Master of Zoology, GFP @thetiniesttiger

One Cat

• An unplanned adoption changed two lives

• We were redirected to follow a different path

• Started a Facebook page to sell books and bring more awareness to big cat conservation.

The Beginning

The Voice of your Brand

Community Building

Communicate as Friends

•Fans versus Friends•I, Me, Mine versus We, Us, Ours

•Allow posts by everyone

The Tiniest Tiger on Facebook

55,152 “Likes”

Engagement is a Two-Way Street

•Don’t Do Drive-By Posts•Participate in Conversation

•“Like” comments by others•Chat with Friends in the Thread•Answer questions

What’s a Drive-By Post?

• Auto-posts from other social media sites.

• Posting and not participating in comment thread.

• Sell, Sell, Sell, Sell….cute cat photo…Sell, Sell, Sell….

Participate in Conversation

Keep Up With Your Updates!

• Try to post about the same time each day.

• Return to the page to “like” comments and reply in the thread.

• Friends of your page will begin to look for your updates and keep returning.

Super Busy? Schedule Ahead

• Schedule your posts to help save time.• Just make sure you go back and engage with the page

Monitor, Measure, Evaluate

• Be authentic and honest

• Transition through tough times

• Listen and Adapt

Time Brings Change

Steps to Build Your Facebook Page

1. Communicate as a friend

2. Actively engage on your page

3. Post consistently.

4. Monitor, Measure, Evaluate

5. Adapt

Please Remember to care for all cats, big and small

Thank You!