«What, Where and WHO делает ваш клиент: От 2D к 3D персонализации контента»

Анна Ская, CEO VisualDNA Russia

VisualDNA: больше, чем Big Data

Big data + psychology = Psy-tech Helping people to be understood for who they really are

Conventional big data sources and analytics only get you so far WHAT people do WHEN they do it WHERE they do it

Our data provides the WHO and WHY WHO you are WHY you do things

§  65M profiles in Russia §  Deep customer understanding §  Better, faster decisions §  More relevant customer

experience, loyalty, retention §  Improved business performance

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Our Partners:

CONSUMER Engaging consumer products create powerful psychographic database

We help people to be valued for who they really are

SCIENCE Using psychology and big data to understand more about people than anyone else

MARKETING SERVICES Understanding people at scale to help businesses treat their customers appropriately

TECHNOLOGY Advanced ‘big data’ technology leverages predictive analytics across a database of more than 300 million profiles

Немного о VisualDNA

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Within first minute of a session VDNA data improves prediction accuracy by nearly 300% compared to 1st party data alone.

Case Study: Data helps you predict

WHAT? (context, searching, device)

WHERE? (geo tag, maps, home/office)

WHO (psychographic, personality )

3D профиль: WHERE, WHAT и WHO

1.  Понимайте  аудиторию  (TNS,  Google,  Yandex)  2.  Используйте  1st  party  3.  Integrate  3rd  party  data  для  создания  более  чёткого  профиля  4.  Анализируйте/use  it  (создавайте  свою  систему  или  оптимизируйте  существующую)  5.  Планируйте  и  оптимизируйте  контент  (рекламу)  

Как использовать 3D персонализацию:

Thank you