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$0 Growth?By @AndrewLeeMiller
Who am I?- 10+ years experience.- Built growth for 2 fast intl. exits- Gone from 0-300k users in 6months with no spend.
Who are you?-Tell me who you are?-What do you do?-Where you’re at in your mission?
What is ROTI?-Maximize your time investment.-Spend your “time budget” as wisely as your $.-Test your time spend evenly, analyze channels and then optimize your ROTI.
TRACK IT ALL
Stuff. Do all of it. - Content Marketing- Online PR- Social Media Marketing- “Growth Hacking” - Finally real examples!- Event Marketing- Competitions
Content Marketing...-Create useful content. -Reports, infographics, blog posts.-Do it for them, not you.-Don’t do the same shit!-Try new things.-Recycle content like crazy.
Examples...
PLAN IT OUT
Online PR...-Make your own headlines. -Build your own PR database. -Google news articles related to industry/company and find who wrote them. -Guess email addresses if you can’t find it.
Social Media Marketing...-Reach out off-page don’t just post content. -Find target potential users and engage them.-Test EVERY channel.
Examples...
Growth Hacking...-Don’t be scared, be aggressive. -Be willing to fail, and think outside the norm.-Either build it into your own site, or “hack” out of existing channels.
Airbnb’s famous example...
More aggressive?
Event Marketing-Barter your ass off w/ event(s) people-Throw a launch party and partner with brands who want to attract your audience.
How to barter?Hi there,
My name is Kenny and I run Fame Modeling, one of Dubai's biggest Modeling agencies (PUT WEBSITE HERE). Soon I am launching another company called Fame Lifestyle Management which will offer Concierge Services to Dubai's elite and I'd like to discuss partnering with VENUE NAME for the launch party of the brand. I would be interested in offering you the following:
- Branding on our website and PR email that will be sent out to nearly 1000 media contacts in the UAE.-Included in all press related to the event.-Included in the invites to 500 of the top media, PR, and big business people of Dubai-Fame will send your own HTML email about your brand out to our 5000+ models in Dubai.
I'm thinking we could barter 2 hours free bar and canapes for 100 people? I am flexible though. This would bring top clientele into your venue who would then stay behind after the event and spend some money as well.
If you're interested in discussing this more please let me know.
Thanks,
Competitions-Give shit away that your users/customers will love.-Barter the prizes, don’t buy them.-Make entering the prize valuable to your bottom line.
Pulling it all together...-Leverage what you have..-Recycle content.-Plan posts 30 days in advance on calendar. -Always stay innovating.
