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Introduction
• Hereisabeginner’slistofeffective,popular,proven-to-work,andlow-costwaystomarketyourbook.• Ipersonallyuseeveryoneofthem,soIknowforafactthattheyareaneffectivewaytobuildupyouraudienceandsellmorebooks.
10AmazingLow-CostWaysToMarketYourBook
Introduction
• Thestepstomarketingyourbook,anddecidingwhichavenuesaregoodforyoutoutilizeforthis,mighttakeyouafewmonthstofigureout.• Butallofthetipsonthislistareveryeasytoset-up,aregenerallyverylowmaintenance,andmostofthemareloworno-costtoyou.
10AmazingLow-CostWaysToMarketYourBook
Tip#1.BlogYourBook
• Postarticlesfromyourbook,aswellasarticlesonrelatedtopics,onyourblog.• Thisisagreatwaytoprovetoyouraudiencethatyouknowwhatyouaretalkingabout.• Writingonyourblogisalsoapracticalwaytocreatethecontentthateventuallymightgointoyourcurrentbook,ornextbook.• ThebestwebsiteforthistipisWordPress.
10AmazingLow-CostWaysToMarketYourBook
Tip#1.BlogYourBook
• Writingonyourblogisalsoapracticalwaytocreatethecontentthateventuallymightgointoyourcurrentbook,ornextbook.• ThebestwebsiteforthistipisWordPress.
10AmazingLow-CostWaysToMarketYourBook
Tip#2.WriteGuestPostsOnPopularBlogs• Thisisaveryeffectivewaytogetyournameinfrontofthereadersonotherblogsthatalsocovertopicssimilartoyours.• Youshouldonlypostusefulcontentonotherblogsthatletyouincludealinkbacktoyourblog.• Iftheydon’tallowthis,don’twasteyourtimeandeffortonthem.
10AmazingLow-CostWaysToMarketYourBook
Tip#3.GetPublishedOnABig-NameMediaWebsite• Trytogetanarticleortwopublishedonthewebsiteofabig-mediamagazineoranewspaper.• Thiswillgetyoualotofcredibilitywithyouraudience– andthiscredibilitywilleventuallyhelpyousellmorebooks.
10AmazingLow-CostWaysToMarketYourBook
Tip#3.GetPublishedOnABig-NameMediaWebsite• Theverybigmass-mediapublicationsareverydifficulttogetpublishedin– especiallyforbeginners.• Soitmightbeeasiertostartwithindustry-specificpublications.• Thesesmallerpublicationsarealwaysinneedofhighqualitycontentfromsomeonethattheycantrust.
10AmazingLow-CostWaysToMarketYourBook
Tip#4.PostYourProfile
• Postyourprofileandpictureonthemostpopularsocialmediawebsites.• Thisisagreatno-costwayofgettingverywideexposureontheinternet– and,mostimportantly,inGooglesearches.
10AmazingLow-CostWaysToMarketYourBook
Tip#4.PostYourProfile
• Attheveryleast,makesurethatyourprofileisonthemostimportantsitessuchasLinkedIn,Google+,Twitter,Amazon,andmostimportantly,yourownblog.• Makesureyourprofileisalwaysup-to-dateandaccurate.
10AmazingLow-CostWaysToMarketYourBook
Tip#5.ConnectYourBlog
• Websites,suchasAmazonandGoodReads,willconnectyourblogtoyourprofilepageontheirwebsite.• Thismeansthateverytimeyouposttoyourownblog,itwillalsoshowuptheirwebsite–automatically.
10AmazingLow-CostWaysToMarketYourBook
Tip#6.CreateAGoogle+Account
• Thisisaveryimportant,popular,andfreewaytoconnectwithothers.• Ittakesawhiletofigureouthowtouseallofitsfeatures.• ButbecauseitinvolvesGoogle,youshouldlearnhowuseitandtakeadvantageofallitsfeatures.
10AmazingLow-CostWaysToMarketYourBook
Tip#7.UseLinkedInToDevelopYourProfessionalNetwork• Linkedin isoneofthebestwaystoshowtheworldwhatyouhaveaccomplished.• Itisalsoanamazingwaytoconnectwithpeopleallovertheworldwithsimilarprofessionalqualificationsandinterests.• Someofthesepeoplewillbecomepartoftheaudienceforyourbook,aswellasapoolofpeopletoasktowritetestimonialsandendorsementsforyourbook.
10AmazingLow-CostWaysToMarketYourBook
Tip#8.UseEverythingAmazonHasToOffer• Amazonisjustaboutthemostamazingtoolformarketingyourbookaswellasyourself.• Ithasseveraltoolsthatareveryeffectiveandeasytouse.• ItsbestfeatureistheAuthor’sPage,whereyoucanaddlotsofinformationaboutyourselfandyourpublications,aswellasaddphotographsandavideo.
10AmazingLow-CostWaysToMarketYourBook
Tip#8.UseEverythingAmazonHasToOffer• ThisAuthor’sPageislikehavinganadditionalwebsitedevotedtoyou.• Amazonhasseveralotherwaysforyoutoconnectwithyouraudience.• OnesuchtoolisListmania,whereyoucanhelpguidereadersbylistingyourfavoritebooksforaparticularsubject.• YoushoulddevotetimetolearninghowtouseAmazonandallofitstools.
10AmazingLow-CostWaysToMarketYourBook
Tip#9.ArticleMarketing
• Thisisawayforyoutopostyourarticles(blogpostings)onan“articlelistingwebsite”.• Onthesewebsites,readerscansearchbytypinginparticularsearchtermsandfindarticlesthatcontaintheappropriatearticletags.
10AmazingLow-CostWaysToMarketYourBook
Tip#9.ArticleMarketing
• Agoodgeneralruleistoonlypostyourblogpostsononewebsitelikethis.• Anymorethanthis,youmightupsetorconfusethesearchengines.• Asecondgoodruleistoposttoyourblogfirst,andthenposttooneofthesesites.• ThebestwebsiteontheinternetforthistipisEzineArticles.
10AmazingLow-CostWaysToMarketYourBook
Tip#10.PostVideosOnYouTube
• Attheveryleast,youshouldpostatleastonevideoaboutyourbook.• Thisisyourchancetoshowyourselftoyouraudience,letthemseeyoutalkaboutyourbook,andseehowconfidentyouareaboutyourtopicandyourbook.• Itonlyneedstobeashortvideo,anywherefromthreetoeightminuteslong.
10AmazingLow-CostWaysToMarketYourBook
Conclusion
• Successfulmarketinghappensbecauseofthecumulativeeffectofusingmanydifferentmarketingeffortsoverthelong-term.• Somemarketingeffortsmightproducebetterresultsforyourbookthanothers.• Itwilltakeyousometimetolearnwhichonesyoushouldbespendingyourtimeon,andwhichonestoavoid.
10AmazingLow-CostWaysToMarketYourBook
Conclusion
• Eachoftheindividualtipsgivenhere,ifusedtotheirfullestextent,canbecomeapowerfulmarketingtool.• Butbyusingasmanyofthesetipsaspossible,atthesametime,yourmarketingplancanbecomemuchmorepowerful,effective,andsuccessful–especiallyoverthelong-term.fini
10AmazingLow-CostWaysToMarketYourBook
ConnectWithMe
• Blog:KunzOnPublishing.com• LinkedIn:Linkedin.com/in/JosephCKunzJr• SlideShare:SlideShare.net/JosephCKunzJr• Itunes:TheBusinessOfSelf-Publishing• Twitter:Twitter.com/JCKunzJr
10AmazingLow-CostWaysToMarketYourBook
AboutMe
• Author,educator,businessowner,husband,andfatheroftwins.
Memberof:• IBPA:IndependentBookPublishersAssn.• AIA:Assn.OfIndependentAuthors• NFAA:Non-FictionAuthorsAssn.• BookWorks:TheSelf-PublishersAssn.
10AmazingLow-CostWaysToMarketYourBook
•Readandsubscribetomyblog,whereIshareeverythingIhavelearnedaboutpublishing,aswellasrunningmybusiness.
10AmazingLow-CostWaysToMarketYourBook©2016JosephC.Kunz,Jr.
• Listenandsubscribetomypodcast,whereIshareeverythingIhavelearnedaboutpublishing,aswellasrunningmybusiness.
10AmazingLow-CostWaysToMarketYourBook©2016JosephC.Kunz,Jr.