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Tune in at 33voic.es/in3bf0h Erika Napoletano is the Head Redhead at RHW Media, a brand strategy firm that helps people get UNstuck and over those annoying problems that keep them from being awesome. She's been hailed by Forbes as a "spinless spin doctor" for her BS-free perspectives on business, marketing, branding, and life in general. Erika is also a twice-published author, including The Power of Unpopular (Wiley 2012), The Insider's Guide to Egg Donation (Demos Health, 2012), a columnist for both Entrepreneur Magazine and OPEN Forum, an acclaimed speaker from TEDxBoulder 2012 (youtu.be/S4DOJpB2I8o), and speaks at conferences across the U.S. on the inherent power of truth in business... or as she refers to it, the power of unpopularity.
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GettingUnstuck
This presentation consists of 10 highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Erika NapoletanoErika Napoletano is the Head Redhead at RHW Media, a brand strategy firm that helps people get UNstuck and over those annoy-ing problems that keep them from being awesome. She’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspec-tives on business, marketing, branding, and life in general. Erika is also a twice-published author, including The Power of Unpopular, The Insider’s Guide to Egg Donation, a columnist for both Entrepreneur Magazine and OPEN Forum, an acclaimed speaker from TEDxBoul-der 2012, and speaks at conferences across the U.S. on the inherent power of truth in business... or as she refers to it, the power of unpopularity.
@RedheadWriting
1
Admired brands distinguish their uniqueness,
not what’s popular - Focus on one thing that makes you memorable.
2
Your personal brand is about who you are at your core -
never pretend to be someone you’re not.
To discover lasting happiness, celebrate your essence.
3
Building a brand around yourself is scary, but the vulnerability will foster a community
of genuine supporters who are eager to share.
4
The essence of a modern brand includes
these five components: - Personality - Approachability-
Share-ability - scalability - profitability.
5
Next time you find yourself stuck,
try the 5 ‘whys.’ Identify the problem you’re trying to solve
and get to the root cause by asking
‘why’ questions five successive times.
6
The best way to join a conversation you’re not allowed to join
is to start your own conversation.
7
Words are what will connect you with people -
still, its closing your mouth, and listening that will allow you to get things done.
8
As an entrepreneur, if you’re unable to answer how a decision serves your business
and the person you want to become,
you need to reevaluate.
9
When hiring, its wise to look beyond a skills fit.
Integrity, energy and values matter more.
10
Next time you want tell a great story, follow this five-point structure:
10
Next time you want tell a great story, follow this five-point structure:
10
Next time you want tell a great story, follow this five-point structure:
The Set up - introduce the story
10
Next time you want tell a great story, follow this five-point structure:
Introduce the conflict - introduce the challenge - what will you help solve?
10
Next time you want tell a great story, follow this five-point structure:
Explore the conflict - introduce everything getting
in the way of the goal
10
Next time you want tell a great story, follow this five-point structure:
Introduce the solution - introduce how we did what we did and why
10
Next time you want tell a great story, follow this five-point structure:
The resolution - align the big question with your big
solution and show how everyone is better off.
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