Embed Size (px)
Citation preview
1@DaveChaffey
10 Marketing Tools for 2015
Tools and services to help grow your business
Dr Dave Chaffey. SmartInsights.com
Presented at Technology for Marketing & Advertising, London
Download: http://bit.ly/smartdigital2015
2@DaveChaffey
About
Dave
About Dave Chaffey
o Consultant and trainer
in Digital since 1997
o Author of 5 bestselling
digital marketing books
o CEO and Editor of
SmartInsights.com - a
marketing advice site
with Expert (Pro)
members in over 50
countries using our
templates, planning
guides and online
courses to improve
results.
http://bit.ly/smartstrategy
3@DaveChaffey
Marketing Technology in 2015 – Scott Brinker Technology Landscape
4@DaveChaffey
Content Marketing Tools
5@DaveChaffey
Competitor site benchmarking with
SimilarWeb
6@DaveChaffey
#1 Content curation & Social Amplification
Global content marketing
at Unilever:
$10m in savings with
Percolate pilot
Source: Percolate Unilever case study
Example services:
Percolate
Contently
Curata
Kapost
7@DaveChaffey
Use Buzzsumo, Socialcrawlytics
to show which content gets shared?
Smart Insights: Content sharing tools
8@DaveChaffey
Recommended Tools directory
9@DaveChaffey
#2: Content recommendation
personalisation, retargeting and
effectiveness review
Example services:
Idio
Monetate
Demandbase
10@DaveChaffey
CommuniGator / WOW Analytics
B2B Engagement scoring
11@DaveChaffey
#3: Content distribution
Example services:
Hootsuite
Sendible
Buffer
Oktopost
GaggleAmp
12@DaveChaffey
Oktopost campaign example
13@DaveChaffey
#4: Integrated SEO, Content and Social media management?
Example services:
Moz
RavenTools
AnalyticsSEO
Source:
Analytics SEO
14@DaveChaffey
Understanding consumer search
behaviour: Keyword Planner
15@DaveChaffey
Bonus! Ubersuggest and KeywordTool.io
for International Search
16@DaveChaffey
Backlink Profile Quality
Majestic
17@DaveChaffey
#5: API service integration and Hubs
Example services:
Marketo
Act-on
Salesforce/Exact Target
18@DaveChaffey
n Searches
% Brand
ReachAwareness
and visits
Unique
visitorsBounce
rate
Revenue
per visit
Page views/
visit
ActInteraction
and leads
nLeads%
Conversion
to lead
Goal value
per visit
Average
order value
ConvertSales and
profit
nSales%
Conversion
to sale
Sales
value
n Brand
mentions
EngageLoyalty and
advocacy
% active
customers% Customer
conversion
% existing
sales value
Building intelligence into analytics
E.G. RACE dashboard KPIsVolume Quality Value
19@DaveChaffey
Coming soon – the Smart Insights
RACE Digital Marketing Dashboard
#6: Actionable Analytics and intelligence
Example services:
GA Intelligence
Quill Engage
Smart Insights
Source:
SmartInsights.com
20@DaveChaffey
#7: User Engagement and value optimisation
Example services:
Kissmetrics
Mixpanel
Ecommera
Engagement analysis:
Individual user: Kissmetrics
Cohort analysis:
Groups of users: Kissmetrics
21@DaveChaffey
#8: From Conversion Optimization to Experience
Optimization
Example CRO
testing services:
Unbounce
Optimizely
Visual Website
Optimizer
Example Experience
Management services:
Adobe Experience
Manager
EPiServer
Sitecore
Source: Boston Consulting Group
22@DaveChaffey
Example services:
Kampyle
Qualaroo
iPerceptions
#9: Customer Feedback Tools
23@DaveChaffey
Example services:
Feedly
Reeder
#10: Staying Informed!
25@DaveChaffey
26@DaveChaffey
Let’s Connect!
Questions & discussion welcome
on Stand H10 or SmartInsights.com
Free, Basic member tools
Managing Digital Marketing 2014 report
Managing Customer Experiences 2014 report
Sample planning templates
Planning infographicswww.smartinsights.com/membership
Premium, Expert member learning
7 Step Guides to all digital marketing
DIY Planning and optimisation templates in
Word, Excel and Powerpoint
www.smartinsights.com/membership/expert-
member-reasons
Personal Discount! DAVESAVE20
uk.linkedin.com/in/davechaffey
www.facebook.com/davechaffey
www.twitter.com/DaveChaffey
https://plus.google.com/+DaveChaffeyUK/
Presented at Technology for Marketing & Advertising, London
Download: http://bit.ly/smartdigital2015
