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10 FACEBOOK ADVERTISING HACKS AND TIPSLOOK BEFORE YOU “BOOST”
FACEBOOK WANTS ME TO USE THIS BUTTON
HOW CAN I TELL IT WANTS ME TO “BOOST” IT?
BUT IS THAT THE SMARTEST MOVE I CAN MAKE?
Can’t set Campaign Objective
Limited targeting options
Can’t determine placement (mobile, etc.)
Sloppy naming convention
STRATEGY TIPS AND HACKS
BIT.LY/FB-ADS-TIPS
INSTALL THE FACEBOOK PIXEL#1
UH-OH… LIVE DEMO TIME [DUCKS]
GOOGLE TAG MANAGER: ONE TAG TO RULE THEM ALL>>> HTTPS://WWW.YOUTUBE.COM/WATCH?V=RWSVBZ_UMCE
CREATE SIMILAR AD#2
CHANGE THIS
OR THESE
ONE AT A TIMEAKA “A/B TESTING”
DON’T FORGET
>>> https://www.facebook.com/business/google-analytics/build-your-url
TARGETING—USING THE “AND” OPERATOR#3
Rule of !
ADD A DEMOGRAPHIC
PAIR WITH INTERESTS
PURE JOY
PHASED APPROACH#4
Step 1: Take the long way ‘round
Advertise for Likes
Advertise top of funnel content (blog posts, etc.)
Advertise videos
Step 2: Create Custom Audiences
People who Like your Page
Retarget visitors to your blog
Retarget people who’ve watched your video(s)
Step 3: Profit
Advertise to each step of the buyer’s journey
Awareness = talk about problem
Consideration = discuss possible solutions
Decision = close with sale, meeting, product demo
Also called inbound marketing
>>> http://sacramento.hubspotusergroups.com/sacramento-hug-kick-off-event
RELEVANCE SCORE#6
SET UP AN ANALYTICS DASHBOARD#7
CUSTOMIZE COLUMNS
ECOMMERCE EXAMPLE
USE WHAT YOU NEED
AD CREATIVE BEST PRACTICES#8
DOES YOUR AUDIENCE HAVE A RECOGNIZABLE ENVIRONMENT? USE IT.>>> http://www.digitalmarketer.com/facebook-ad-design-inspiration/
USE TEXT
>>> https://instapage.com/blog/facebook-20-text-rule/
USE STOCK PHOTOGRAPHY WITH CARE
>>> http://unbounce.com/landing-page-examples/10-landing-page-mistakes-youll-never-make-again/
TEMPTING…
USE FACES
ADS SHOULD MATCH THE ‘SCENT’ OF LANDING PAGE#9
“Scent” = seamless handoff between ad and landing page.
AD
LANDING PAGE
>>> https://adespresso.com/academy/blog/5-scenarios-when-combining-facebook-ads-and-landing-pages-skyrockets-conversions/
FACEBOOK ADS + EVENTBRITE#10
>>> HTTP://GAMEPOINTWRITING.COM/INSTALL-THE-FACEBOOK-PIXEL-IN-EVENTBRITE-AND-TRACK-CONVERSIONS/
GET YOUR PIXEL ID (NOT THE WHOLE CODE)
“MANAGE EVENT” IN EVENTBRITE DASHBOARD
CHOOSE “EVENT REGISTER”
CHOOSE “MAKE PURCHASE”
FINISHED PRODUCT LOOKS LIKE THIS
MEANWHILE, BACK IN FACEBOOK ADS MANAGER
BASED ON ACTUAL TICKET VALUE (VARIABLE)
FACEBOOK AD HACKS AND TIPS 10-9-8-7-6-5-4-3-2-1-DONE.THANKS FOR YOUR ATTENTION.
gamepointwriting.com