10 Good Reasons To Translate Your Website

10 Reasons Why You Should Translate Your Website

10 Good Reasons To Translate Your Website



55% of the content

online


26% Of the global population

online are native speakers of English

70% Consumers more likely

to purchase if the website is available in their own language

90% Europeans navigate in their own language

when given the choice

http://www.internetworldstats.com/stats7.htm

https://www.commonsenseadvisory.com/Default.aspx?Contenttype=ArticleDet&tabID=64&moduleId=392&Aid=21500

http://ec.europa.eu/public_opinion/flash/fl_313_en.pdf


10 Reasons TO TRANSLATE YOUR WEBSITE


Reason #1

FOREIGN MARKETS


If your company operates in foreign markets or is planning to do so soon, then it makes perfect sense to provide information about your products or services in the relevant language(s) of your current and potential customers around the globe.


Reason #2

GLOBAL GROWTH


Sustainable businesses are based on profit and revenue. If your company’s growth rate is becoming stagnant in your local market, targeting foreign markets where your product or service is a good fit can help you continue growing the business.


Reason #3

COMPETITION


Competitive advantage is a strong decision driver. Your competitors don’t have a multilingual website? Translating yours will help you differentiate and stay ahead. Your competitors have a multilingual website? Then, you don’t want them to leverage that advantage. Do you?


Reason #4

BRAND STRENGTH


First impressions matter: people will judge your company based on what they find when they get to your website. Tailoring the message and look & feel of your website to resonate with foreign cultures will help you build trust in your brand, enhancing its global reputation.


Reason #5

YOU HAVE NO CHOICE


In certain industries, international companies need to abide by local regulations that make it mandatory to provide information about their products or services in the local language. Typical examples are the Life Sciences and Manufacturing industries.

http://www.aranchodoc.com/medical-translation/?utm_source=slideshare&utm_medium=slideshare&utm_campaign=10-reasons-translate-website



http://www.aranchodoc.com/manufacturing-translations/?utm_source=slideshare&utm_medium=slideshare&utm_campaign=10-reasons-translate-website


Reason #6

INTERNATIONAL SHIPPING


If your online store dispatches items to countries other than your own, localizing your website can really make a difference. Providing information in different languages, with appropriate currencies and unit measures, can improve trust and drive sales.


Reason #7

POPULAR BRAND


In the digital era your brand could have a legion of fans and potential clients all around the world before you even consider going global. You may want to leverage this by providing information in their own language.


Reason #8

ANALYTICS


Take a look at your site data and check where your visitors are located and in which language they are browsing your site. How does your site perform with that audience? Are you providing them with a customized user experience?


Reason #9

CONVERSION OPTIMIZATION


If you are receiving traffic from users who speak different languages than your website offers, translation could help improve conversion rates. This is especially true in the case of expensive acquisitions, which tend to require more extensive research before purchase.


Reason #10

UX & SEO


Establish an emotional connection with your global audience by providing them with a tailored user experience on your site. This way, they will spend more time on it and come back regularly. Eventually, this will benefit your SEO too.


Nelson Mandela

Flickr: LSE Library

https://www.flickr.com/photos/lselibrary/4149853831/in/photolist-7jH5YT-7jH5XZ-7jH5VZ-7jLYSd-jeYSfu-f3HMcy-f3HN9o-zNwAWK-jf1Y3Q-7cy4cS-jeYTGC-f3Hmg1-i6K2ef-Bfzc4z-B66RVp-BRpZge-Bqbyyn-Ata9eH-Ak5gn7-AvZUwm-Bdji8G-f3tyAp-f3tycM-hLAPo3-BD5QdK


Where to Start?


7 Things You Need To Know Before Translating Your

Website

http://www.aranchodoc.com/7-things-you-need-to-know-before-translating-your-website/?utm_source=slideshare&utm_medium=slideshare&utm_campaign=10-reasons-to-translate-website


What is the best

way to translate

your website?

Find out in less than 5 minutes with this self-evaluation!

START SELF-EVALUATION

http://www.aranchodoc.com/self-evaluation-best-way-to-translate-your-website/?utm_source=slideshare&utm_medium=slideshare&utm_campaign=10-reasons-to-translate-website

Combining extensive use of language technology tools with in-depth knowledge of translation and localization processes, Arancho Doc is the

perfect partner for international companies seeking to optimize their global content value chain.

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10 Good Reasons To Translate Your Website