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Do you really need a
website? YES!
Why?
○ Many of your clients will have their first exposureto you through your website.
○ It’s the face of your business for anyone who is tech-savvy, or even computer literate.
○ Your website is a powerful tool to reach people with your message and products.
It is worth spending time designing, updating, and promoting it.
www.dunhillinsurance.com | (800) 659-1349
What makes a website
“good”?
At a minimum, your
website should include
the following
elements…
www.dunhillinsurance.com | (800) 659-1349
Your business name & logo
www.dunhillinsurance.com | (800) 659-1349
Your contact information
Including:
Email address
Phone number(s)
Physical address
Social media links
www.dunhillinsurance.com | (800) 659-1349
A professional picture of you
www.dunhillinsurance.com | (800) 659-1349
A statement of your brand
You don’t have to spell out
your entire vision and
mission statements, but
there should be some
statement, phrase, or
sentence that represents
your brand and how you
want to be perceived.
www.dunhillinsurance.com | (800) 659-1349
A professional bioIncluding education, training, certifications, and experience in your field. Make sure to speak your client’s language throughout your site. For instance if you help people set up retirement plans, you wouldn’t want to say “I have become a specialist in fixed rate annuities with lifetime income riders.” Instead, you would want to say something like “Over the past 15 years, I have helped over 250 families create retirement plans they are proud of.”
www.dunhillinsurance.com | (800) 659-1349
An email newsletter sign-up
Most contact management systems will have a built in function for adding a sign-up link to your website. This is an easy way to build your contact list and stay in touch with current and prospective clients. Just remember, if you sign people up for an email newsletter, make sure you consistently create and send an email newsletter!
www.dunhillinsurance.com | (800) 659-1349
What makes a website
“good”?To enhance your
website further, you
may want to include
some of the following
elements…
www.dunhillinsurance.com | (800) 659-1349
Testimonials
From clients who
have benefited from
your services.
These can be either
written or on video.
(If they are written,
limit them to 250
words or less.)
www.dunhillinsurance.com | (800) 659-1349
Feature your book!
First off, if you do not
yet have your own
book, click here to get
started today!!
www.dunhillinsurance.com | (800) 659-1349
Include a thumbnail on the front page with a
link to your book page.
www.dunhillinsurance.com | (800) 659-1349
Feature your book!
Your book page should include:
Picture of the front cover
Brief description of your book with value statements that
relate to your audience’s needs
A video introduction of your book from you (the author!)
A video “trailer” that previews your book
www.dunhillinsurance.com | (800) 659-1349
Feature your book!
ArticlesYou may have expertise in certain areas that you’re interested in writing about. You can put this information into short articles –about 400-500 words long – that your website visitors can browse through for information. These can be original articles you’ve written, excerpts from your book, or even articles from others in your field. Make sure to ask for permission if you want to post someone else’s article.
www.dunhillinsurance.com | (800) 659-1349
Video Training
You can create a YouTube or Vimeo channel
of training videos to help clients better
understand their financial needs.
www.dunhillinsurance.com | (800) 659-1349
Links
To other websites/blogs
that you find useful and
events where people
can meet you. If you
consider yourself to be a
local expert, you can
also add useful links to
local resources and
things to do in the area.
www.dunhillinsurance.com | (800) 659-1349
WE CANNOT UNDERESTIMATE
THE IMPORTANCE OF YOUR
WEBSITE!
People will assume you have one if you’re
serious about your business. They will draw
conclusions about who you are from
navigating your site. So if you don’t have a
website, we suggest you get one started
today!!
www.dunhillinsurance.com | (800) 659-1349
CONNECT WITH DUNHILL
www.dunhillinsurance.com | (800) 659-1349
/DunhillIns
@DunhillMI
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@DunhillInsurance
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