1/2Bn Reasons You Need an AR StrategyBy Adam SheppardCo-Founder & CEO 8ninths

Who I am

Who I am

So What is AR / VR / MR?

Credit: Extremetech

AR / VR Headsets

Grossed over $1 billion in revenue since launch

By the end of 2018 the combined efforts of Google, Apple, and Facebook could see more than 900 million users having access to AR content and as much as 3 billion by 2021.

Source: Digi-Capital, AR / VR Report Oct 2017

400M+

100M+

Estimated Current ARKit Capable User Base

Estimated Current ARCore Capable User Base

$108 billion

VR/AR

market by

2021

AR taking the lion’s

share of $83 billion and VR $25 billion.

Near Term Predictions

• Mobile AR dominates AR/VR for the foreseeable future;

• Smartglasses remain the long-term future of AR/VR

• VR’s market potential diminished by the emergence of mobile AR as a rival platform

• Premium VR might not accelerate until second-generation standalone (neither PC nor mobile tethered) VR headsets emerge in 2019/2020

• Mobile VR’s potential has been reduced due to phone makers and developers pivoting towards mobile AR.

Source: Digi-Capital, AR / VR Report Oct 2017

And it’s not just vision that’s getting augmented….

Convergence

Everyone is going to get Super Powers!

Super Sight

• Seamless integration of 2D and 3D visuals into your daily work and personal life.

• Collaboration on anything at any time

• See the world from anyone's perspective at any time.

Super Memory

• Everything’s recorded, indexed, stored to the cloud and searchable.

Super Hearing

• Natural language Voice Search

• Translation to any language

• Connect to anyone, anywhere

• Listen, and suggest related content, visuals even responses…

Super Learning

• Remote real-time collaboration

• Connect to an expert, anywhere, any time.

• Entirely new market for connecting customers with service providers

Super Education

by N. Park, Y. Kwon, S. Lee, M. Kim Department of GSCT KAIST, Rep. of Korea

Super Bodies

Super Presence

• Be in many places at once, either in real-time or as an avatar.

• Your mannerisms conveyed at a precise level of realism

Super Empathy

• Realtime analysis of emotional state of those around you

• Truth detection more accurate than Polygraph based upon involuntary pupil dilation and eye movement.

Source: Converus

Source: Microsoft Emotion API

And of course…your trusty Artificial Intelligence Side Kick

• Computer Vision Object Recognition

• Far exceeds our own abilities to track and recognize.

So what does that mean for marketers?

Personalization• Will you be bombarded with the AR

equivalent of Pop Up ads?

• Will you have to pay to turn off ads?

• What is a ‘good experience’ vs. ‘bad experience’

Analytics• Can be placed contextually to really

convey meaning

• Beyond the click.

• What did the consumer interact with?

• How did they interact with it?

• How did they feel about it?

• Too much data?

• If you collect everything how do you make sense of it all?

Holographic Retail Demo

8ninths

THE BOX AR

The end of ‘shared’ cultural touchstones• The DVR / VCR removed TV

paradigm of shared viewership of content.

• What will fractured realities bring?

• New fashion?

• New Dialect?

• New etiquette?

• Who ‘owns’ your perception of reality?

“Should corporations be allowed to place what ever content they choose over our digital public space?

Central Park belongs to the city of NY. Why should corporations get to geo-tag its gps coordinates for free?

We know they will make money renting gps spots to brands and bombard us with advertisement.

They should pay rent, we should choose to approve what can be geo-tagged to our digital public and private space.”

- Graffiti artist Sebastien Errazuriz

Widening Age and Economic Disparity• Will the quality of your tech impact

your ability to function in society?

• Will future generations be able to adapt to this new world or will they be left behind (That’s us by the way )

vs

Thanks!

• Adam Sheppard

• adam@8ninths.com

• http://www.8ninths.com

• Twitter @ashepp