http://www.imatrix.com: Content optimized for search engines is essential to ensuring that people can find your business online. In our latest slideshare, “12 SEO Content Tips,” we share 12 best practices for optimizing your content to improve search engine rankings. Get started with SEO for your online presence. Learn more at http://www.imatrix.com/blog/blog.html
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12 SEO Content Tips 12 SEO CONTENT TIPS
12 SEO Content Tips Content optimized for search engines is
essential to ensuring consumers find your business online. Find out
tips for creating great SEO content.
12 SEO Content Tips Content & SEO Work Together Companies
with an active blog report 97% more leads (Content+) Conversion
rates for brands using content marketing is 6 to 7x higher
(Aberdeen)
12 SEO Content Tips Create a Great User ExperienceTIP 01
Content for SEO is foremost content for online users. Keep the end
user in mind.
12 SEO Content Tips Ask Yourself: Who is my target audience?
What are frequently asked questions? How can I get their attention?
What do they want to know about me?
12 SEO Content Tips Stick to the Topic Keywords are great for
outlining the direction of your content. Dont overstuff content
with keywords. TIP 02TIP Stay on topic and keep it concise and
straight forward. Hint 1 Hint 2
12 SEO Content Tips Focus on Your Services & Products 90%
of consumers find custom content useful (Custom Content Council).
STEP 03
12 SEO Content Tips Write content about each of your main
services and discuss the benefits to your audience. Dedicate a
section or page to each main service or product.
12 SEO Content Tips Write Relevant, Timely Blogs Blogs give
sites 434% more indexed pages (Content+) STEP 04 434%
12 SEO Content Tips Blogs are indexed too! Create current,
original blogs which cover hot topics. Hint: Keep blogs short and
easy to read. indexed pages
12 SEO Content Tips Be Selective with ContentSTEP 05 70% of
consumers prefer to learn about a company through articles rather
than ads (Content+)
12 SEO Content Tips Dont write an article on every single thing
you do. Focus on the key offerings or most sought after
services.
12 SEO Content Tips Consistency Is EssentialSTEP 06 Focus on
the same keywords and terms to keep your message and content
consistent. Keep your content consistent across your website,
social media, videos, pay-per-click, etc. your website facebook
videos ppc
12 SEO Content Tips Remember English 101 Following writing
basics:STEP 07 Have a title and a subtitle Start general with an
overview Create an outline Write a conclusion Drill down into
specifics under the subtitle TITLE SUBTITLE
12 SEO Content Tips STEP 08 Create Anchor Text & Links
Linking to other blogs, pages, or articles is great for engaging
users. Linking from anchor text (aka. keywords) is great SEO.
blogsyou pages articles other user
12 SEO Content Tips STEP 09 Create an RSS Feed on Your Blog Not
only does this get your content out there, it drives traffic to
your website. An RSS Feed allows your audience to subscribe to your
blog. Followers are notified when a new blog is published. new
post
12 SEO Content Tips STEP 10 Integrate Social Media Interesting
content is a top reason that people follow brands on social media
(Content+) 80% of users prefer to connect with brands on Facebook
(Huffington Post) users
12 SEO Content Tips Share your content on social media. SHARE
Post your latest blog on social media to grow your audience and
engage your followers.
12 SEO Content Tips STEP 11 Include Meta Data Add Meta Data to
your web pages and blogs. The keywords, titles, and summaries you
include in your meta data must reflect the content on the page or
blog.
12 SEO Content Tips STEP 12 Keep the Ball Rolling For both
content marketing and SEO, continuity is imperative. Create a
content schedule and stick to it. POST!
12 SEO Content Tips SEO Content Marketing Creating content that
is great for SEO and for your target audience can be tough. Get
help from experienced SEO content professionals, call 1-800-IMATRIX
for a free live content marketing consultation. ++ + +