#1NLab16 - Accelerating Your Marketing: Lessons in Sitecore

NOV 2-4, 2016

Accelerating Your Marketing

Lessons in Sitecore

NOV 2-4, 2016

Pete Amundson@peteamundson

NOV 2-4, 2016

But how?

NOV 2-4, 2016

Time to Kick It in Gear

NOV 2-4, 2016

NOV 2-4, 2016

NOV 2-4, 2016

This is a story that goes deep into how you, as marketers, can leverage the tools of Sitecore to better understand your visitors.

NOV 2-4, 2016

Using the insights gained to engage with your current customers and

leverage the information gathered to win new business.

NOV 2-4, 2016

Identify

NOV 2-4, 2016

Identify: Leverage Your Existing Touchpoints

User touchpoints are natural areas for engaging users and exchanging private capital for valuable content or interactions.

§ Contact Us

§ Webinar Registration

§ Whitepaper Access

§ Newsletter Signup

§ User Registration and Logins

NOV 2-4, 2016

Creating a Web Form to Request Personal Data

NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016

Integrating Web Form with Visitor Profile

NOV 2-4, 2016


NOV 2-4, 2016


No longer Anonymous

NOV 2-4, 2016

Toolkit

Experience Editor

Web Forms for Marketers

Experience Profile

NOV 2-4, 2016

Activate

NOV 2-4, 2016

Activate: Engagement and Interaction

Building the foundation for engaging with your users through integrated marketing techniques.

§ Multichannel Marketing

§ Cross-Device Sessions

§ Business Goals– Events– Goals– Campaigns

Creating Integrated Email Campaigns

NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016

Toolkit

Experience Editor


Experience Profile

Email Experience Manager

Activate: Using Goals with Web Forms


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


Toolkit

Experience Editor


Experience Profile

Marketing Control Panel

NOV 2-4, 2016

Leverage

NOV 2-4, 2016

Leverage: Data and Enhanced Experiences

Utilize the information from an integrated marketing system to tailor the experience for individual users.

§ Dynamic Rule Building– Multi-Facetted– Customizable

§ Experience Management

§ Personalization

NOV 2-4, 2016

Leverage: Using Rules to Personalize Experience

NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016


NOV 2-4, 2016

NOV 2-4, 2016

NOV 2-4, 2016

Toolkit

Experience Editor


Experience Profile

Personalization

NOV 2-4, 2016

Results

NOV 2-4, 2016

NOV 2-4, 2016

NOV 2-4, 2016


Toolkit

Experience Editor


Experience Profile

Personalization

Marketing Control Panel

NOV 2-4, 2016

What Are the Next Steps?

§ Understand your business needs and goals

§ Understand your users– Conceptualize user personas

§ Understand what your tools are capable of achieving– Capabilities of the Experience Editor– Leveraging your current marketing tools– Enhance Sitecore profile information using your CRM

§ Build marketing plans and campaigns

Thank You!

NOV 2-4, 2016

NOV 2-4, 2016

Accelerating Your Marketing

Lessons in Sitecore