1st Place on Google or die tryingPart 1

By Victoria Olsina

Things people want in life

1. Love / Family

2. Money & Success

3. Be 1st on Google’s Search Results

4. A blender / juicer

I will talk about this today

I can talk about the blender next time

Why is it important to be on top?

Search Engine Marketing

“Search marketing is the process of gaining traffic and visibility from search engines through both unpaid and paid efforts.”

Search Engine Land

Pay to behere

Work to behere

Paid vs Unpaid efforts

Unpaid: Search Engine Optimisation (SEO)

“Being the best” among all search results

for an specific query

Be on top of search results organically

Organic Traffic

More trustworthy

Paid: Pay per Click (PPC)

Having the money

Be on top of search results by paying for it

Paid Traffic

Ads/Advertising

Both are based on keywords

Keywords make the internet run

A keyword is generally a word or phrase that is a topic of significance.

Searchers use keywords as a way to identify and verbalize a problem or topic.

Keywords are the foundation of your website content. The topic of every page and what it is about should tie directly back to a keyword or keyword phrase

Keywords help search engines understand the purpose of your page. When a search engine crawls your website pages to index them it will parse the keywords on the page to determine the purpose of your pages.

The Long Tail

70% of searches are Long Tail searches

What are the different types of keywords?

Unpaid efforts: Search Engine Optimisation (SEO)

• “Which is the most relevant result?”

• Page Rank: 0 -10

• The Google Algorithm is made of +200 factors.

• Nobody knows the exact formula, but we have some clues.

• The algorithm is constantly being updated.

• Good quality links are the most important factor.

The Algorithm evolution & the exotic animals

This is my proposed animal for the next update

On page SEO

Content, content, content!

Keyword present in:

• URL

• Title & Meta description

• H1

• Sub title

• Body (original content)

• Images

For example:

Links! Links! Links!

Links = Reputation

• Who is talking about you and how?

• Quality over quantity

• Context

• Outreach & Link building

• Best way to get links: write awesome content & distribute it.

On Page Optimisation + Quality Links = SERP Results

More Visibility

Better Ranks

On Page Optimisation + Quality Links = SERP Results

More Money!

The end

This is the best I can do in 15 minutes.

Part II is coming soon.

Thanks!