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4
WE GET OUR KICKS FROM CREATIVE DATA DRIVEN
MULTICHANNEL MARKETING, SOCIAL MEDIA AND
INNOVATIVE TECHNICAL SOLUTIONS.
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78% OF JOURNALISTS USE SOCIAL MEDIA TO SEARCH FOR BREAKING NEWS, AND TWITTER IS ONE OF THEIR
MOST IMPORTANT TOOLS FOR DOING SO.
(Washington Post)
13
© Isobar Finland
TWO TARGETS
INCREASE BRAND PREFERENCE
COMMUNICATE THAT APETINA CAN GIVE A GREAT TWIST TO
ALMOST ANY TYPE OF FOOD.
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© Isobar Finland
TWITTER CAMPAIGN
SITE
BLOGS
PR
YOUTUBE
DISPLAY RADIO SAMPLING
17
© Isobar Finland
#SOMEKOKKI CAMPAIGN STATISTICS
12 million
over
Potential impressions on Twitter
137 000 over
Visitors to campaign site exceeded
800 tweets
over
#somekokki hashtag
was used in
18
© Isobar Finland
GROWTH IN BRAND ATTRIBUTES*
*MillwardBrown
50 %
Brand top of mind increased
Brand loyalty grew
48 %
Preference increased
13 %
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© Isobar Finland
SALES GROWTH
5 %
Apetina market share
grew by
8,5 %
Apetina sales grew in volume 2013 vs. 2014
22
© Isobar Finland
THREE GOALS
INCREASE AWARENESS
IMPROVE PRICE/QUALITY
IMAGE
LAUNCH THE NEW MATE7 SMARTPHONE
24
© Isobar Finland
TARGET GROUP INSIGHTS
THEY ACTIVELY FOLLOW OPINION
LEADERS
THEY WANT TO SHOW OFF THEIR
KNOW-HOW
THEY ARE EXTREMELY
COMPETITIVE – THEY LOVE
GAMING
(Source: Dentsu Aegis Network CCS study 2014)
26
© Isobar Finland
#HUAWEITWITTERLIIGA IN A NUTSHELL
World’s first fantasy league that lets you create and manage a team of top Twitter influencers in the country.
Create a team from 100 top Twitter influencers
in the country.
Influencers include for example politicians (Alexander Stubb, Jyrki Katainen), musicians
(Petri Nygård, Michael Monroe) and business leaders (Peter Vesterbacka, Pauli Aalto-Setälä, Ville Tolvanen).
27
© Isobar Finland
#HUAWEITWITTERLIIGA STATISTICS
1500 over
Total tweets
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TOP 100 influencers that have promoted the game
% 6,2
Potential Twitter
impressions
over
million
+210% over target
29
© Isobar Finland
#HUAWEITWITTERLIIGA STATISTICS
25 000 over
Visits to the site
70 over
Total time spent with the game
1468
Total people registered
days
+30% over target
+53% over target
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© Isobar Finland
THREE THINGS TO CONSIDER WHEN USING TWITTER
“UNDERSTAND THE STRUCTURE”
“EMBRACE THE CULTURE”
“LEAVE SOME MEAT ON
THE BONE”