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#SMX #31A1 @ShahMenz
Spotting stupid link building moves before you make them!
20 Link Building Stories That Will Save Your Site
#SMX #31A1 @ShahMenz
about me
Hang out in link removal trenches
Penalty geek
I battle rampaging penguins
Never met a natural link I didn’t love
Volunteer firefighter
#SMX #31A1 @ShahMenz
#
hashtag your heart out!
#SMX #31A1 @ShahMenz
I’ve said it before, and I’ll say it again…
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
manipulating the link graph is like everything
else in life…
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
yes, he’s a super hero,
#SMX #31A1 @ShahMenz
but there are far more important things
#SMX #31A1 @ShahMenz
your super heroes could should
be doing
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
first
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
oldies, but goodies
#SMX #31A1 @ShahMenz
anchor text
1.
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
clearly not
natural
#SMX #31A1 @ShahMenz
paid links
2.
#SMX #31A1 @ShahMenz
does this Adobe ad make you squirm a little?
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
just do it the right way
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
reciprocal link exchange
3.
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
Javascript & CSS tricks
4.
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
irrelevant, spun content
5.
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
footer fixing
6.
#SMX #31A1 @ShahMenz
Yes, every letter is a link!
#SMX #31A1 @ShahMenz
comment spam
7.
#SMX #31A1 @ShahMenz
don’t assume it’s all about blogs
#SMX #31A1 @ShahMenz
wiki-loading
8.
#SMX #31A1 @ShahMenz
be careful of the “next big thing”
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
Wikipedia “link rot” tactics an easy catch
#SMX #31A1 @ShahMenz
bad directories
9.
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
guest posting 10.
#SMX #31A1 @ShahMenz
look for patterns & connections
#SMX #31A1 @ShahMenz
guest posting
#SMX #31A1 @ShahMenz
kiss-of-death domains
11.
#SMX #31A1 @ShahMenz
guest posting
#SMX #31A1 @ShahMenz
learn about suspect domains at domaintools.com
#SMX #31A1 @ShahMenz
link networks
11.
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
redirect madness 12.
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
watch out for 3rd party redirect passes
through high quality domains
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
coupon capers 13.
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
forgot to fire the link builders
14.
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
Ensure previous link builders have been informed and are NOT building additional links
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
rogue themes, toolbars and plugins
15.
#SMX #31A1 @ShahMenz
private blog networks
16.
#SMX #31A1 @ShahMenz
don’t fall for the “undetectable” line
#SMX #31A1 @ShahMenz
blackhats in white hats
17.
#SMX #31A1 @ShahMenz
Don’t ask how long or how far…just RUN!!
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
one thoughtless step is all it takes…
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
help others to help yourself
18.
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
share your expertise
19.
#SMX #31A1 @ShahMenz
loan a developer, teach a local class,
help fix a hack
#SMX #31A1 @ShahMenz
20.
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
It’s all about doing the work
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
let’s talk about
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
which is actually
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
or maybe
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
so what do we know?
#SMX #31A1 @ShahMenz
Not dead
#SMX #31A1 @ShahMenz
disavows are still important
#SMX #31A1 @ShahMenz
recognition of cleanup work will be quicker
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
results will be harder to spot
#SMX #31A1 @ShahMenz
discounting of links will dampen effect
(where it is accurate)
#SMX #31A1 @ShahMenz
effects may appear more granular
#SMX #31A1 @ShahMenz
the only real results we see so far are
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
is your penguin
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
or
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
the walls are echoing with demands for
information
#SMX #31A1 @ShahMenz
who is asking?
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
get ready for a rash of experiments
#SMX #31A1 @ShahMenz
be hyper-vigilant
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
#SMX #31A1 @ShahMenz
SEE YOU AT THE NEXT #SMX
THANK YOU!