Embed Size (px)
DESCRIPTION
An evaluation of the 2013 sept new programs grids based on the traditional TV ratings as well as the social buzz.
Citation preview
SEPTEMBER TV PROGRAMS
EVALUATION October 2013
Agenda
1) Exec summary
2) Market shares (TV reach)
3) Top programs (TV ratings)
4) Top programs (Social Buzz)
5) Market share (Social Buzz)
EXEC SUMMARY
Seven things you need to know about TV September new programs grids
1) The channels marketshares (based on TV ratings) are stable in Sept 2013 vs Sept 2012.
2) The Top10 (TV ratings) in the North is exclusively composed of Flemish productions.
3) The Top10 (TV ratings) in the South is composed of 80% of RTL-Tvi programs and by 40% of local productions.
4) The cycling competition is a real Buzz program (Twitter & FB mentions) in the North & in the South. Also the show duration was a-typical.
5) Next to the cycling competition, the shows that buzzed the most are local productions in the North.
6) There is no coherence (at all in the South) – so far and on the analysed period – between Top 10 shows comparing TV ratings and Social Buzz.
7) There is no coherence – so far and on the analysed period – in terms of channels marketshares comparing TV ratings and Social Buzz.
MARKET SHARES (TV REACH)
6,8%
6,1%
23,1%
0,5%
20,3% 4,4%
6,9%
12,0%
20,0%
0,9%
1,1%
0,3% 7,1% 7,1%
21,5%
0,7%
18,7%
4,7%
5,9%
9,7%
22,3% 0,7%
1,3%
0,5%
SEP13*
Market shares - North
Source : CIM TV, Audimetrie, North, market shares (%, Live+Guests), PRP 18-54, 02:00-26:00, SEP13 (=from 26/08/2013 to
30/09/2013) vs SEP12 (=from 27/08/2012 to 30/09/2012).
SEP12*
Increasing : Een, Vitaya, VIER
Decreasing : Canvas, VIJF, VTM
Others Others
SEP13*
Market shares - South
42,1%
21,8%
4,8%
2,1%
11,8%
4,1%
5,7% 1,4%
0,5% 6,0%
41,3%
20,0%
3,8%
2,6%
12,8%
3,8%
7,1%
1,4%
0,3% 7,0%
SEP12*
*Source : CIM TV, Audimetrie, South, market shares (%, Live+Guests), PRP 18-54, 02:00-26:00, SEP13 (=from 26/08/2013 to
30/09/2013) vs SEP12 (=from 27/08/2012 to 30/09/2012).
Increasing : La Une, AB3, Plug RTL
Decreasing : RTL-TVI, Club RTL
Others Others
… …
TOP PROGRAMS (TV RATINGS)
Top 10 programs - North - SEP13
06/09, 21:00, 20% rat, 51%pdm
Source : CIM TV, Audimetrie, North, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, from
26/08/2013 to 30/09/2013, Top 20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without
duplication).
26/09, 21:10, 16%rat, 31%pdm
26/09, 20:30, 15%rat, 24%pdm
23/09, 22:00, 15%rat, 38%pdm
12/09, 20:40, 15%rat, 35%pdm
03/09, 20:39, 14%rat, 31%pdm
30/09, 21:04, 14%rat, 26%pdm
25/09, 21:25, 13%rat, 28%pdm
27/09 , 20:40 , 13%rat, 35%pdm 16/09, 20:40, 12%rat, 27%pdm
06/09, 21:00, 20%rat, 56%pdm
Source : CIM TV, Audimetrie, South, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, from
26/08/2013 to 30/09/2013, Top 20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without
duplication).
24/09, 21:00, 17%rat, 37%pdm
26/09, 20:30, 16%rat, 38%pdm
05/09, 20:35, 15%rat, 39%pdm
30/09, 21:13, 15%rat, 33%pdm
30/09, 19:00, 15%rat, 50%pdm 30/09, 19:55, 13%rat,
39%pdm
25/09, 19:55, 13%rat, 29%pdm
23/09, 20:20, 13%rat, 29%pdm
25/09, 19:55, 13%rat, 36%pdm
Top 10 programs - South - SEP13
TOP PROGRAMS (SOCIAL BUZZ)
2,6%
21,2%
3,4% 2,9% 0,9%
0,7%
61,0%
0,6%
6,6%
# mentions
#tweets 38.005, #users 12.998, #tweets/user 2,9 Wereldkampioen wielrennen, 29/09 (09:40)
#tweets 13.185, #users 12.274, #tweets/user 1,1 08/09, 15/09, 22/09 & 29/09 (19:55)
#tweets 4.126, #users 2.498, #tweets/user 1,7
Voetbal, 17/09 (20:15)
#tweets 1.830, #users 649, #tweets/user 2,8 22/09 & 29/09 (11:00)
06/09, 13/09 & 27/09 (20:40) #tweets 1.648, #users 1.181, #tweets/user 1,4
17/09, 16/09, 24/09, 26/09 & 25/09 (22:00) #tweets 2.132, #users 1.390, #tweets/user 1,5
Top 10 of the most ‘buzzing’ programs North - SEP13
Source : Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed
period
6,8%
54,2%
8,8%
7,5%
2,3% 1,9% 0,0% 1,6%
17,0%
# mentions
#tweets 13.185, #users 12.274, #tweets/user 1,1 08/09, 15/09, 22/09 & 29/09 (19:55)
#tweets 4.126, #users 2.498, #tweets/user 1,7
Voetbal, 17/09 (20:15)
#tweets 1.830, #users 649, #tweets/user 2,8 22/09 & 29/09 (11:00)
06/09, 13/09 & 27/09 (20:40) #tweets 1.648, #users 1.181, #tweets/user 1,4
17/09, 16/09, 24/09, 26/09 & 25/09 (22:00) #tweets 2.132, #users 1.390, #tweets/user 1,5
Top 10 of the most ‘buzzing’ programs North - SEP13 - Without Wereldkampioenschap wielrennen
12/09 (20:40) #tweets 553, #users 456, #tweets/user 1,2
Source : Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed
period
#tweets 32.832, #users 10.414, #tweets/user 3,1
60,2%
10,1%
9,9%
7,9%
3,7%
3,1% 2,8% 1,6%
# mentions
Championnat du monde de cyclisme, 29/09 #tweets 5.376, #users 3.255,
#tweets/user 1,6
Football, 17/09 (20:45)
15/09, 22/09 & 29/09 (20:20) #tweets 5.489, #users 1.633, #tweets/user 3,3
#tweets 2.016, #users 1.599, #tweets/user 1,2 Football, 19/09
Rendez Vous Grand Place, 17/09 (20:55) #tweets 4.301, #users 2.987, #tweets/user 1,4
06/09, 27/09 & 29/09 (20:20)
Top 10 of the most ‘buzzing’ programs South - SEP13
#tweets 1.680, #users 608, #tweets/user 2,7
Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels during the analysed
period
25,3%
24,8%
19,8%
9,3%
7,8%
7,2%
4,1%
# mentions
#tweets 5.376, #users 3.255, #tweets/user 1,6 Football, 17/09 (20:45)
15/09, 22/09 & 29/09 (20:20) #tweets 5.489, #users 1.633, #tweets/user 3,3
#tweets 2.016, #users 1.599, #tweets/user 1,2 Football, 19/09
Rendez Vous Grand Place, 17/09 (20:55) #tweets 4.301, #users 2.987, #tweets/user 1,4
06/09, 27/09 & 29/09 (20:20) #tweets 1.680, users 608, #tweets/user 2,7
#tweets 1.551, #users 1.009, #tweets/user 1,5 Football, 22/09
#tweets 1.680, #users 608, #tweets/user 2,7 16/09, 20/09, 24/09 & 25/09 (11:55)
Top 10 of the most ‘buzzing’ programs South - SEP13 - Without Wereldkampioenschap wielrennen
Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels during the analysed
period
MARKET SHARES (SOCIAL BUZZ)
41,3%
31,8%
1,1%
25,8%
6,6%
2,9%
61,7%
3,4%
0,6%
24,7%
17,3%
7,7%
8,9%
1,6%
64,5%
16,4%
12,7%
60,2%
0,4%
10,3%
Market shares - North & South - Social Buzz
Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels in the South and
more than 35 shows among 7 channels in the North, during the analysed period.
Without Wereldkampioenschap wielrennen
Without Wereldkampioenschap wielrennen
Coherence TV Reach & Social Buzz ? North - SEP13
& Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed period
Source : CIM TV, Audimetrie , South, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, SEP13, Top
20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without duplication)
THANK YOU
For question/information
Erwan Bras – [email protected] – SoMe
or
Yvon Collette – [email protected] – TV
Go also here : https://www.facebook.com/HavasMediaBelgium?fref=ts
Or here : https://twitter.com/HavasMediaBE
Or here : http://fr.slideshare.net/havasmediabe
