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With Cape May County’s thrust to attract Canadian tourists to campgrounds, shops and motels, it’s amazing Canada Day wasn’t widely celebrated locally July 1.
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Cape May County Department of Tourism and Public Information
Diane Wieland, DirectorE. Marie Hayes, Freeholder
June 24, 2014
1968 – Seeing the influx of Canadians coming to the campgrounds and the Wildwoods, Cape May County hired a part-time tourism Representative
1970 – Opened a full time office on St. Catharine Street
1990 – Moved office to Drummond Street 1995- Closed office due to economy 1995 – Hired a full time PR Consultant Presently - Cape May County continues to have
a presence in Canada via travel shows, PR, FAMS, advertising and Press Events and PR Consultant.
TOTAL NEW JERSEY STATE VISITS FROM CANADIAN PROVINCES
SAME DAY: ONE OR MORE NIGHTS: TOTAL:
CANADIAN PROVINCES
U.S.STATE
SPENDING LESS
U.S.STATE
SPENDING LESS
VISITNIGHTS
U.S.STATE
SPENDINGLESS
VISITS FARES VISITS FARES VISITS FARES
Atlantic 26,400 1,077,400 16,400 3,095,000 40,600 42,800 4,172,400
Quebec
174,900
2,183,700
189,200
61,266,300
694,200
364,100
63,450,000
Ontario
66,900
1,141,100
135,800
59,820,600
465,200
202,600
60,961,700
Manitoba 2,100 . 2,600 960,300 12,400 4,700 960,300
Saskatchewan . . 2,500 297,200 7,900 2,500 297,200
Alberta 6,300 115,200 8,900 5,562,500 54,400 15,200 5,677,700
B.C. & TERR. 6,000 97,800 18,000 8,238,200 90,600 24,000 8,336,100
Canada Wide282,6
004,615,20
0373,4
00139,240,
1001,365,3
00655,9
00143,855,
400
Montreal
Province of QuebecPopulation 8.1 millionMontreal/Quebec CityPopulation 2.2 Million
9 hour drive from Montreal
11 hour drive from Quebec City
Freeholder E. Marie Hayes speaking at Quebec City Press Event – May
13, 2014
Golf Revue
3 page spreadCirculation 800,000PR Value = $15,000
BMW Experience May 2014 5 page spread PR Value $30,000
CAA Touring – 2 1/3 page spreadCanadian Automobile Association
Circulation 1.8 Million MembersFrench and EnglishPR Value = $32,000
Velo Mag (Biking Magazine)4 page spreadCirculation 400,000PR Value = $20,000
Montreal de JournalCirc 1 million2 page spreadPR Value = $28,000
Le Soleil Quebec CityCirc 600,0002/3 page PR Value = $8.000
ENJ Radio – Montreal4 weeks of radio advertising on air and website
140 -30 sec ads Value =$2100Contest on the morning show and web – Value $2500
Prize 7 nights at Holly Shores Camping Resort
Rouge FM Radio – Quebec City4 weeks of radio advertising on air and website
140 – 30 second ads Value =$2100Contest on the morning show and web - Value $2500Prize 5 nights at the Reeds at Shelter Haven
