Branding Principles2014-2015

CSU IS A COMMUNITY UNITED BY A COMMON BELIEF: We have the power to make tomorrow better than today.

W E A R E A CO M M U N I T Y I N CO N S TA N T F O R WA R D M OT I O N .

W E A R E T H I N K E R S A N D M A K E R S

A RT I S T S A N D P O E T S

G R O W E R S A N D H E A L E R S

A N D W E ’ R E H E R E TO TA K E O N W H AT ’ S N E X T.

B E C A U S E C U R I O S I T Y I S W H AT D E F I N E S U S ,

A N D O U R PA S S I O N I S W H AT D R I V E S U S .

W E A R E T H E

STATE OF PROGRESS

JOIN THE DISCUSSION #CSUMAGAZINE

COLORADO STATETHE MAGAZINE FOR ALUMNI AND FRIENDS

FALL 2014

STATE OF THE FUTURE

A RECORD YEAR IN FUNDRAISING | THE CSU EFFECT HAMMON MAKES HISTORY | 100 YEARS OF HOMECOMING

Guiding Communication Principles:• Storytelling -not- Promises/Claims

• Authentic -not- Manufactured

• A Unifying Narrative - not- Disconnected Stories

“STATE OF”

Admissions

Brand

Athletics

“FIND YOUR STATE” “MAKE A STATEMENT”

Fundraising

One brand. Many ways to engage.

“STATE YOUR PURPOSE”

“STATE OF”

Admissions

Brand

Athletics

“FIND YOUR STATE” “MAKE A STATEMENT”

Fundraising

One brand. Many ways to engage.

“STATE YOUR PURPOSE”

Watch "Find Your State"

“STATE OF”

Admissions

Brand

Athletics

“FIND YOUR STATE” “MAKE A STATEMENT”

Fundraising

“STATE YOUR PURPOSE”

“STATE OF”

Admissions

Brand

Athletics

“FIND YOUR STATE” “MAKE A STATEMENT”

Fundraising

“STATE YOUR PURPOSE”

Watch "State Your Purpose"

Colleges/Units

External Audiences: Lean into the CSU brand identity.

Institutional Brand

Internal Audiences: Unique and varied, yet connected to the overarching brand identity.

Visual Brand Strategy

TYPOGRAPHY

PRIMARY LOGO SECONDARY LOGO COLORS

ILLUSTRATION

WORD MARK

PATTERN | TEXTUREPHOTOGRAPHY

PRIMARY HEADLINES KLAVIKA

SECONDARY HEADLINES VITESSE

BRAND FONT VITESSE BRAND FONT KLAVIKA BRAND FONT PROXIMA NOVA

BODY COPY: PROXIMA NOVA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam.

BODY COPY: ELENA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam.

C: 79M: 0Y: 100K: 75

C: 0 M: 5 Y: 50 K: 25

C: 17M: 86Y: 99K: 6

C: 29M: 0Y: 100K: 0

C: 97M: 21Y: 33K: 73

C: 0M: 21Y: 97K: 0

C: 73M: 0Y: 55K: 0

C: 73M: 98Y: 74K: 30

TYPOGRAPHY

PRIMARY LOGO SECONDARY LOGO COLORS

ILLUSTRATION

PATTERN | TEXTURE

PHOTOGRAPHY

BRAND FONT VITESSE BRAND FONT PROXIMA NOVA

BODY COPY: PROXIMA NOVA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam.

BODY COPY: ELENA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam.

H E A D L I N E S : T U N G S T E N .

C: 79M: 0Y: 100K: 75

C: 0 M: 5 Y: 50 K: 25

HEALTH AND HUMAN SCIENCES

NATURAL SCIENCES

TYPOGRAPHY

PRIMARY LOGO SECONDARY LOGO COLORS

ILLUSTRATION

PATTERN

TEXTURE

PHOTOGRAPHY

PRIMARY HEADLINES TITILLIUM BOLD

SECONDARY HEADLINES VITESSE BOLD

Body copy: Elena. Egerit, ortempl iustantia propone mis. Evideris hachucte num paremei forum us, quam te, acchus, dem atimum at. Aperoporbi it. To mentem st crum perio, se redieni hiliis poIllandes molorrum quam aut aboresci dent, alitiatenis est quam, non percia cus, qui odis solupti nihicti onsequas as cus volorrum

Body copy: Elena. Egerit, ortempl iustantia propone mis. Evideris hachucte num paremei forum us, quam te, acchus, dem atimum at. Aperoporbi it. To mentem st crum perio, se redieni hiliis poIllan des molorrum quam aut aboresci dent, alitiatenis est quam, non percia cus, qui odis solupti nihicti onsequas as cus volorrum

PROXIMA NOVA

AGRICULTRAL SCIENCES

BODY COPY: ELENA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam.

TYPOGRAPHY

PRIMARY LOGO UNIT SIGNATURE COLORS

ICONOGRAPHY

PATTERN/TEXTUREPHOTOGRAPHY

BODY COPY: PROXIMA NOVA. Tem ius si unt. Ut quo magnam, nihil modit, veligenda illuptae lam eosse sam conseque conem repuda pori nim imi, torere aut essintur sequossim ad ut liquam. Tem ius si unt. Ut quo magnam.

PRIMARY HEADLINES INDUSTRY DEMI/BOLD

SECONDARY HEADLI NES INDUSTRY BOOK/LIGHT

TBD

NATURAL RESOURCES

ELEMENTSCO L L E G E O F N AT U R A L S C I E NCE S | B O TA N Y & B E N E V O L E N C E | S C H O L A R S H I P S | L A U R E L V I L L A G E

WIN

TE

R 2

015

301366_CNS_Elements-Magazine_188_edited.indd 1 12/14/15 4:01 PM

ENRICHG R A D U A T E S T U D I E S I N C O M M U N I C A T I O N

C O M M U N I C A T I O N S T U D I E S

College of Liberal Arts

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