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#TARGETINGTOMORROW
#TARGETINGTOMORROW
2 0 1 5 D I G I TA L M A R K E T I N G T R E N D S
#TARGETINGTOMORROW
Non-Linear Consumption
3
THEN NOW
#TARGETINGTOMORROW4
Content Boom
#TARGETINGTOMORROW
Native
5
#TARGETINGTOMORROW
Fragmentation & Preference
6
#TARGETINGTOMORROW
Social Amplification
7
21% 7% 1% Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy
Ads…of global traffic referred from
#TARGETINGTOMORROW
Mobile First
8
32%
68%
14%
86%
2%
98% 74%
26%
8%
92%
54%46%
1%
99%100%
Facebook Twitter Instagram Linkedin
Printerest Tumblr Vine Snapchat
160 MMsmartphone
owners in the US
50% of queries will be mobile by Jan ‘15.
Desktop Mobile
#TARGETINGTOMORROW
Data Boom
9
LANDSCAPE OF
BIG DATA
120 MILLION PEOPLE IN THE U.S. NOW OWN SMARTPHONES UP 30 MILLIONIN JUST THE PAST YEAR
FOR $600 YOU CAN BUY
A DISK THAT CAN STORE
ALL OF THE WORLD’S
MUSIC
30 + BILLION TO FACEBOOKEVERY MONTH
72 HOURS OF VIDEO ARE
ADDED TO YOUTUBE AVERY MINUTE
BY THE END OF 2012 COMSCORE WAS CAPTURING 1.4 TRILLION DIGITAL INTERACTIONS PER MONTH
92 % OF THE WORLD’S DATA WAS CREATED IN
JUST THE PAST TWO YEARS
MORE THAN 1.4 BILLION COMSUMERS
ARE SPENDING 22% ON THEIR ONLINE
TIME USING SOCIAL PLAFORMS
TOP 5 VIDEO STREAMING WEBSITES ARE YOUTIBE.COM, VIMEO.COM, METACAFE.COM, HULU.COM, VEOH.COM
STREAMING VIDEO TAKES UP
MORE THAN 1/3 OF INTERNET
TRAFFIC DURING NORMAL
TELEVISION WATCHING HOURS
TODAY’S SMARTPHONE WOULD HAVE BEEN THE
MOST POWERFULL COMPUTER IN THE
WORLD IN 1985
OPTION 1
#TARGETINGTOMORROW
Programmatic Evolution
10
1998 2002 2006 2010 2014