Embed Size (px)
Citation preview
Integrated MarketingRAVEN5 Credentials
RAVEN5 is an Oakville based integrated marketing agency specializing in contest marketing. We work with brands, marketing agencies and public relations firms to create engaging and interactive contests and consumer experiences. Contest Marketing.
What does RAVEN5 mean? Ravens are often viewed as symbolic messengers that tell a story while the 5 represents the maximum time in seconds that you have to capture the attention of someone in any media nowadays.
Our mission is simple:Get consumers to engage with your brand.
About RAVEN5
How can we help?
Contest MarketingThe fastest way to build awareness, increase followers and grow email lists.
Lead GenerationThe process of stimulating and capturing interest in a product or service to develop sales.
Email MarketingUtilizing segmented email lists to send offers, request business, solicit sales or donations.
Website DesignConceptualizing, planning, and building a user-friendly layout that generates interest.
Social Media
Strategic planning, targeted posts, paid ads and unique creative to create engagement.
Our approach: How we work
RAVEN5 creates engaging experiences for consumers through fun and professional online contests, engaging websites, highly clickable email and stand out social media.
We create experiences unique as your customers with incentivizedmarketing solutions using email, social media and advertising techniques that build digital communities, engage fans and deliver a targeted response.
Our contest marketing programs focus on building email
databases and increasing social currency by creating an experience for your existing and future fans like no other.
We at RAVEN5 are your partners and love to createprofessional, highly viral and seamlessly integrated
online contests and campaigns.
Our approach to working with you
As an integrated marketing provider, we have experience working with brands and agencies of all sizes. The following are typical steps taken after initial discussions and proposals are approved:
1. After requirements and direction are received, comprehensive layouts of the required collateral are produced to establish campaign flavour.
2. Once layouts are approved, a user flow or schedule is produced that includes comps of the individual posts, designs, layouts, contest steps, etc. including copy.
3. Upon approval, development and thorough testing of emails or website or contest begins.
4. After final approval, the program is scheduled and everything is made active.
5. Upon completion, a campaign report is provided, including winner(s) and notification for contests.
*Note: Legal review, Régie filings (Quebec), Rules writing and Fulfillment are available options when running a contest.
We define contest marketing as an incentivized marketing campaign that utilizes both email marketing and social media marketing (organic and/or paid) simultaneously. Contests relyheavily on both as traffic drivers; email to alert new visitors to your offer and social media to increase
engagement via social sharing.
Contest Marketing
1. Arrive at contest microsite (driven by email, social, etc.)
2. Complete entry form (can be pre-populated utilizing existing information – see PURL)
3. Answer survey questions (optional)
4. Choose coupons (optional)
5. Share via email, Facebook, Twitter, LinkedIn, Google+, Pinterest.
6. Online redemption or print coupon
7. Follow up email after completion (optional)
Contest Marketing Opt-in Process
Custom Contest Marketing Example
1. Email or Social Driver
5. Coupon
6A. Printable Coupon2. Contest Microsite
(Opt-in) 6B. Exit Link
3. Survey
2. Contest Microsite
*Patented Personalized URL Technology pre-populates the required input boxes with the available information.
4. Share
Contest Marketing Examples
View working demos here:
raven5.com/demo
What does a lead mean to your company? Many companies have different definitions depending on their sales cycle, but the standard definition is “a qualified potential buyer who shows some level of interest in purchasing your product or solution”. For the leads that fill out a form, they often do so in
exchange for some relevant content (i.e. white paper or a compelling offer).
You can break lead generation up into two main categories: inbound and outbound. However, as discussed above, you need to make sure that you keep your nurture and customer retention marketing strategies in mind as part of a holistic strategy.
Lead Generation
In the case of SupperWorks, visitors were asked to opt-in to receive a coupon to save $10.
They’d also have a chance to Win 1 of 4 grand prizes supplied by SupperWorks.
We’ve designed, developed and deployed emails for many different clients over the years. We can segment, target, A/B test and schedule deployments to as many subscribers and as often as required.
Email Marketing
Email is your primary communication tool. Email allows marketers to deliver targeted messages, your message, on your timeframe, to your target. No other marketing tool is as direct or effective. Use email with a single focus and single message to drive consumers to a dedicated landing page or in store.
...has larger reach – 3x more email accounts than Facebook and Twitter combined. 4.9B vs. 1.6*.
...delivers your message – 90% average delivery** whereas 2% of Facebook fans see your post.
...drives conversions – Average click-through rate is 3%***, average tweet click-through is 0.5%.
...has a higher ROI – Measurable, real-time metrics: opens, clicks, bounces, forwards and shares.
...is preferred – 72% prefer to receive promotional emails**** vs. 17% on social media.
...is an open platform – Not controlled like other channels, invest in an asset by building a list.
...is still here – But social networks come and go like the once reigning MySpace (2005-08).
Sources: *Radicati, **Forrester, ***Campaign Monitor, ****marketingsherpa
Email Marketing
From simple landing pages to complex e-commerce websites, we complete all work in-house including design and development. We execute custom websites for your brand based on your needs and requirements. Between WordPress and our in-house CMS, we have a solution for your team.
Website Design
RAVEN5 Website Modules Listing
Your website may require additional modules or features to meet your business goals. Here is a full
listing of all the available tools when you build your website with the RAVEN5 Team:
• Web Page Manager
• Ad Manager
• Audio Manager
• Banner Manager
• Blog
• Contact Forms
• Events
• FAQ
• Photo Gallery
• RSS Feeds
• News
• Staff Manager
• Testimonial Manager
• Video Manager
• Store
• Donations
• Email List Manager
• Website Statistics
• SEO Tools
As marketers, we need to keep in mind that a picture is worth a thousand words. Marketers need to continue to be creative and evaluate how best to utilize these tools to reach the right people at the right time. It continues to be important to invest in social and target mobile users for optimum effectiveness.
Social...is now being used by small business to sell products & services....allows you to increase your exposure and reach....allows you to develop and promote your professional image.
...has permanence and longevity.
...has great mass and is relevant on multiple fronts.
...continues to grow and increase users on various platforms.
...attracts in various ways, personal, business & interest areas.
...is a communication tool.
...is embraced by all major brands and organizations.
Social Media
Brands we have worked with
For data accuracy all sites are tracked using Google Analytics in addition to our platform and social tracking tools.
Previous standard campaign results
Contests marketing gets results
Contest marketing results are not duplicated in any other media offering.
Client List TotalEmails Response Submissions Opt-ins Share
200,000 800,000 220,600(28%) 59,306(27%) 33,090 (15%) 5,995(42%)
75,000 300,000 52,554(17%) 29,769(56%) 5,692(11%) 1,261 (22%)
50,000 200,000 59,000(30%) 23,000(39%) 6,050(10%) 2,050(34%)
20,000 80,000 15,799(19%) 12,201(77%) 6,011 (38%) 2,236 (37%)
CampaignAverages: 24% 49% 19% 34%
We design, build and maintain various marketing programs for our clients; it’s what we do.
Thank you
Contact: [email protected] | 289 474 5505 x700
