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TRENDS 2017WEB + EMAIL DESIGN
Emily Brackett
MARKET DEMANDS
FlexibilityDIY and updates by owner
MARKET DEMANDS
Responsive Works on any device
MARKET DEMANDS
Low Budget
CHEAP SITE: THEN
CHEAP SITE: NOW
THE IKEA EFFECT
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WHERE WE ARE NOW
Large hero image or slider. New: Video for the hero image.
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WHERE WE ARE NOW
Large hero image or slider. New: Video for the hero image.
Long, scrolling pages with centered content.
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WHERE WE ARE NOW
Large hero image or slider. New: Video for the hero image.
Long, scrolling pages with centered content.
Fewer navigational items (and hamburger menus).
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What’s next?
Is This How Your Life Feels?
DISTILL YOUR MESSAGE
DISTILL YOUR MESSAGE
Meaningful graphicsEmotional and/or instructive, not just filler
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DISTILL YOUR MESSAGE
Meaningful graphicsEmotional and/or instructive, not just filler
Engaging writingBrevity, insight, professional quality
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E-NewslettersE-mail Marketing
SHORTEN & SIMPLIFY
TARGET, SEGMENT, PERSONALIZEWhy it matters
TARGET, SEGMENT, PERSONALIZE
Collect more info Collect or build beyond the email address
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TARGET, SEGMENT, PERSONALIZE
Collect more info Collect or build beyond the email address
Create multiple lists and segments At sign-up or based on interaction
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MAKE EVERY ELEMENT COUNT (Even Non-Opens)
DISTILL YOUR MESSAGE
Meaningful graphicsEmotional and/or instructive, not just filler
Engaging writingBrevity, insight, professional quality
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Number 1 Trend?
BE CLEAR, FOCUSED AND MEANINGFUL
TRENDS 2017WEB + EMAIL DESIGN
VisibleLogic.comMailOnTheMark.com