Turn community members into qualiﬁed leads. MARKETERS CAN USE BRANDED COMMUNITIES INCREDIBLY VALUABLE WAYS This list is taken from The Online Community Playbook by TOPO and DNN. Download it here http://ow.ly/uJ7tZ To learn more about the power of branded communities, read the DNN blog at www.dnnsoftware.com/blog Branded customer communities are gold mines of opportunity for any marketer. And yet, many marketers avoid participating for fear of alienating the community with too much self-serving content. Perhaps they had a negative experience and were not well-received by the community for any number of reasons. But if done in the right spirit of learning and collaboration, marketers can unlock all kinds of value within branded customer communities. Generate revenue by.. creating demand in the community. Build your email database by asking members to subscribe. Create a deeper sense of engagement with your brand. Promote upcoming events. Share customer insights from the community with your sales organization. Create a bigger buzz by making major announcements in the community. Create content that attracts new visitors and members. Build relationships with customers and develop references. Encourage members to assist and help one another. Host webinars for the community. Crowdsource great original content from your community. Have executives brief members on key topics. Encourage members to share content on social sites. Collaborate with customers on new product ideas. Gather product feedback from community members. Let customers, prospects, employees and partners connect. Create greater brand afﬁnity via the community. Identify your best brand advocates. Boost organic rankings with keyword-rich content the community creates on your site. Have members beta test new products and services. L E A D G E N E R A T I O N R E V E N U E G R O W T H I N B O U N D M A R K E T I N G E M A I L M A R K E T I N G C U S T O M E R S U P P O R T E V E N T M A R K E T I N G S A L E S E N A B L E M E N T CU S T O M E R E N G A G E M E N T S O C I A L S H A R I N G P R & A N N O U N C E M E N T S O N L I N E E V E N T S C O N T E N T C R E A T I O N P R O D U C T I D E A T I O N E X E C U T I V E B R I E F I N G S P R O D U C T F E E D B A C K P R O D U C T T E S T I N G B R A N D A F F I N I T Y P E E R N E T W O R K I N G R E F E R E N C E S & T E S T I M O N I AL S B R A N D A D V O C A C Y S E O

21 Incredibly Valuable Ways Marketers Can Use Branded Communities

Download PDF Report

Upload
dnn
View
596
Download
0

Tags:

Embed Size (px)

Citation preview

Turn community members into qualified leads.

MARKETERS CAN USEBRANDED COMMUNITIES

INCREDIBLY VALUABLE WAYS

This list is taken from The Online Community Playbook by TOPO and DNN. Download it here http://ow.ly/uJ7tZ

To learn more about the power of branded communities, read the DNN blog at www.dnnsoftware.com/blog

Branded customercommunities are gold mines of opportunity for any marketer.

And yet, many marketers avoidparticipating for fear of alienating the community with too much self-servingcontent. Perhaps they had a negative experience and were not well-received by the community for any number of reasons.

But if done in the right spirit of learning and collaboration, marketers can unlock all kinds of value within

branded customer communities.

Generate revenue by..creating demand in

the community.

Build your email database by asking members

to subscribe.

Create a deeper sense of engagement with

your brand.

Promote upcoming events.

Share customer insightsfrom the community withyour sales organization.

Create a bigger buzzby making major

announcements inthe community.