Embed Size (px)
Citation preview
On-‐site SEO 2/3
Rodney Cullen @rodcul
9 de Febrero de 2015
Keyword Research exercise “gafas de sol” (spain/spanish) • Top 5 most popular brands • Top 5 most popular ray ban models • Top 5 most popular categories • Most popular month
Excel / Google Spreadsheets
• Lista keywords • Tab por sección
• Pivot Tables • CondiSonal FormaTng • Vlookup
hVp://www.screamingfrog.co.uk/seo-‐spider/
Obvious value
“SoY” 404
Phenomenal UX
Phenomenal UX
Performance
hVp://www.webpagetest.org/result/150209_GF_GYD/
Browserstack -‐ Screenshots
hVp://www.browserstack.com/screenshots/de87d5e646ec62caf9c28ada5024aea754816c55
Responsive design
TwiVer Bootstrap
Separate URLs On the desktop page (h/p://www.example.com/page-‐1), add: <link rel="alternate" media="only screen and (max-‐width: 640px)" href="hVp://m.example.com/page-‐1" > and on the mobile page (h/p://m.example.com/page-‐1), the required annotaAon should be: <link rel="canonical" href="hVp://www.example.com/page-‐1" >
“Mobile friendly” in SERPS
Parameters in URL
• SorSng hVp://www.entrenar.me/entrenadores?sort=raSng hVp://www.entrenar.me/entrenadores?sort=name
• Filtering hVp://www.entrenar.me/entrenadores?distancekm=40
• PaginaSon
Parameters in URL
Canonical URL
Canonical URL
4 clicks rule
Content in HTML
Server Headers
• 200 : OK • 301 : Permanent redirect
• 302 : Temporary redirect
• 4xx : Not Found • 5xx : Server Error
Redirects older versions
robots.txt
sitemap.xml
SERP Preview Tool
hVp://dejanseo.com.au/serp-‐preview-‐tool/
MOZ On page grader
hVps://moz.com/researchtools/on_page_grader_reports/1786097
Excercise: Meta Stle & DescripSon (15 mins)
hVp://dejanseo.com.au/serp-‐preview-‐tool/
• 1-‐3 pages • (OpSonal) Entrenar.me : Home, Entrenador Personal
Valencia, Ficha entrenador personal • Title, DescripSon, URL • Screencapture OR text to [email protected]
Facebook OpenGraph
• hVps://developers.facebook.com/tools/debug/
SemanSc Web: Structured Data
Rich Snippets
Authorship / Google Plus
MulSlingual – i18n
<link rel="alternate" href="hVp://example.com/en-‐ie" hreflang="en-‐ie" /> <link rel="alternate" href="hVp://example.com/en-‐ca" hreflang="en-‐ca" /> <link rel="alternate" href="hVp://example.com/en-‐au" hreflang="en-‐au" /> <link rel="alternate" href="hVp://example.com/en" hreflang="en" />
Excercise: Live SEO Audit (15 mins)
hVp://dejanseo.com.au/serp-‐preview-‐tool/
• 1-‐3 Volunteers • What’s the target keyword? • Page specific:
– On page grader – SuggesSons
• Site specific
Wordpress + SEO + W3TC
SEO Challenge • New domain or exisSng domain (only increase in SEO traffic
counts). • Most SEO traffic from today unSl the end of the Master (30
June 2015) as measured by Google AnalyScs (screenshots) • hVp://groups.google.com/d/forum/seo-‐mmd
seo-‐[email protected] • Teams of 1-‐2 people • 50€ Amazon giY cerSficate to the winner! (minimum 3 teams
parScipaSng)
